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Track advertising ROI with UTM links and conversion tracking
UTM tracking helps measure marketing ROI
Track advertising ROI with UTM links and conversion tracking
February 22, 2016 | Inga Rundquist
There’s a famous quote in the advertising world by John Wanamaker, the first retailer to place a full-page ad: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
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Google Mobilegeddon
Google’s “Mobilegeddon:” Are you missing out on mobile search traffic?
May 7, 2015 | Inga Rundquist
Tuesday, April 21, 2015. That’s the day that will go down in history as Google’s “Mobilegeddon.” On April 21, Google rolled out its mobile-friendly update globally. This means that Google is now boosting the ranking of mobile-friendly pages on mobile search results. In other words – when someone uses Google to search on their smart-phone […]
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Are you ready for the Internet of Things?
May 27, 2014 | Inga Rundquist
Pew respondents painted a pretty interesting picture of how the Internet of Things will evolve in the next 11 years ...
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Hello Hummingbird, goodbye Google keyword data
November 1, 2013 | Inga Rundquist
Google has made some major changes in the past months and it’s important we pay attention
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What is responsive website design?
August 27, 2013 | Inga Rundquist
There’s a new buzzword in town, and it’s high time we discuss it: responsive web design. What is it and do you need to be worried about it?
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Is there an app for that?
October 8, 2010 | Inga Rundquist
Chances are the cell phone that's burning a hole in your pocket at this very moment is a smartphone. If that's the case, you're one of the growing number of people worldwide who own a Blackberry, iPhone, HTC or Droid.
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