MindFire Communications, Inc.
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Hitachi Brand Ad Campaign We Dig
Hitachi

Unlike some of its competitors in North and South America, Hitachi doesn’t stretch itself too thin by building every type of equipment. Instead, it focuses only on haulers and excavators. MindFire used this key differentiator to develop a series of print ads for Hitachi’s construction and mining divisions. The result? A strong, memorable campaign that portrays the company’s specialization in a focused, consistent and unique way.

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Brand Identity
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