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John Deere Forestry Flier 2
John Deere Forestry

Although John Deere has supported loggers with reliable parts, service and solutions for years there’s never a bad time for a reminder. To help John Deere get this message out to the North American woods, we created a direct mail piece: “Behind every productive logger is reliable support.” To encourage customer interaction with dealers, we offered John Deere-branded suspenders as a giveaway item and as a clever way to say, “We’ve got your back.” We then sent a follow-up flyer as an additional touchpoint to further connect with loggers and reinforce messaging.

John Deere Forestry Flier
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