MindFire Communications, Inc.
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Waratah

Becoming an industry leader is no small feat. This was more than evident when we traveled across North and South America as well as New Zealand to truly understand the heart of this company and its customer. Armed with insights about the brand, we first created a product introduction video to launch the 622C, Waratah’s newest harvester/processor head. We then produced a series of six videos that supported the unique product applications for various regions of the world. To top it all off, the brand video we created provided a powerful and fresh perspective to this 40-year-old company.

RK Dixon
Website
Metro
Brand Campaign