Fires We've Started

ImOn is a new local cable/phone/internet company competing against giants like Mediacom and DirecTV. So they need to get the most from every dollar they spend. One of their strengths is a unique, highly memorable logo. MindFire created a campaign that spotlights the logo to build awareness, while at the same time delivers persuasive messages to build sales. The result - a simple, consistent campaign that gets noticed - and gets customers.