Thinking
Building brand trust through video
These days, anyone can press record. But not everyone can make a video that resonates. The kind of video that makes people pause the scroll, lean in and think, “I trust this brand.” We’re talking about videos that don’t rely on flashy edits or clever lines, but on purpose – knowing exactly who you’re talking to, why your story matters and how to tell it so it feels real.
When people believe what they see, they believe in you and your brand. Video is one of the most powerful ways to build that belief. It brings your brand promise to life by showing the real people and stories behind it.
The strategy behind the story
This type of brand trust isn’t built on camera. It starts forming before the shoot ever starts – in the strategy that guides every choice.
Here’s how to make it work:
- Start with your audience: Before you plan a single shot, determine who your story needs to reach, and what moves them. Are they motivated by nostalgia? Innovation? Community? That understanding shapes tone, visuals and messaging so your story lands exactly where it should.
- Define your goals: Every video should have a purpose. Are you raising awareness, driving conversions or deepening loyalty? Each goal requires a different approach – think about how different a brand anthem video is that inspires emotions compared to customer testimonials that may drive action.
- Balance the new with the true: Striking visuals and stop motion graphics can capture attention, but authenticity is what keeps it. When you’re editing your video, don’t lose sight of your goals and your audience. These two things should be your guiding light in all editing decisions.
- Keep the story alive: A single video can spark interest, but consistency builds momentum. Consider a mix of long-form storytelling and short, snackable content to stay top-of-mind and strengthen the relationship over time.
Real brands. Real stories. Real trust.
Every brand has a story worth telling. Here are a few we’ve helped bring to life – stories that connect, inspire and build trust one frame at a time.
50th anniversary brand video | Waratah
As a pioneer in forestry harvesting equipment, Waratah has spent five decades building tools that loggers around the world trust. Their 50th anniversary video didn’t just celebrate a milestone – it showcased a brand that’s evolved while staying true to its roots. Using a “where we started vs. where we’re going” approach, the video combined archival footage with bold, modern visuals to tell a story of innovation and reliability.
Traveling across the globe to capture equipment in action and engage with employees and loyal customers added authenticity and energy. The result? A narrative that reinforced trust with long-time supporters while demonstrating to new audiences that Waratah is innovative, forward-thinking and “Built to Work® for the bold.” The video struck a balance between heritage and growth – the kind of strativity (strategy + creativity) that leaves an impression.
Why I Fly MLI | Quad Cities International Airport
Some stories don’t need a script. Why I Fly MLI captured unscripted, authentic reflections from travelers and local business leaders, who spoke to the airport brand’s impact on the community.
The brilliance of this approach was in its honesty: neighbors, coworkers and local advocates talking about why MLI matters built credibility far faster than any tagline. Viewers connected with the authenticity, saw themselves reflected in the experience and trust grew naturally. This approach let real voices drive the story while shaping audience perceptions.
Every Seat Has a Story | MetroLINK
With Every Seat Has a Story, MetroLINK demonstrated how everyday public transit can create extraordinary impact. By focusing on riders and employees alike, the campaign highlighted how one service touches countless lives – from daily commutes to personal opportunities – creating a sense of connection and community pride.
The video succeeded because it combined strategy (highlighting community impact and human value) with solid creative execution (storytelling that feels personal and relatable). Audiences saw the service as more than practical – they saw it as purposeful. That’s the power of combining insight and creativity to create trust in motion.
The best videos don’t just capture attention – they earn trust and build brand credibility. Video becomes more than content. It becomes connection and trust, and that trust keeps audiences engaged, loyal and ready to share your brand.
Ready to tell your story in a way that builds trust and moves your brand forward? Contact our team today, and let’s make it happen.
