The best brands are simple
September 19, 2016 | Lynn Manternach, Ph.D.
Simple brand ideas result in powerful and memorable branding that people immediately connect with. Those ideas have to make it clear that the brand is different and relevant to their needs.
All things RESEARCH – our most popular articles about brand and market research
June 20, 2016 | MindFire Team
As a marketer, you’re always trying to figure out what makes your target audience tick. Sometimes that’s obvious. Most of the time, it’s not. At MindFire, we believe in the power of research.
Branding comes before marketing
December 29, 2015 | Lynn Manternach, Ph.D.
Sometimes it’s difficult to tell the difference between branding and marketing. The terms are increasingly used interchangeably, which only adds to the confusion. Both are important, but for different reasons. So what is the difference between branding and marketing?
Make simplicity part of your brand
October 29, 2015 | Lynn Manternach, Ph.D.
It’s a complex world out there. We are inundated with thousands of branding messages every day. It can be overwhelming. As marketers, we’re trying to figure out how to cut through the chaos to get consumers to pay attention to what we want to say about our brand.
The lyrics (and statistics) of loyalty marketing
October 19, 2015 | Lynn Manternach, Ph.D.
Many people think of loyalty and marketing as two different strategies. Marketing is often focused on bringing in new customers, and loyalty is all about keeping those customers coming back again and again. There’s a lot of evidence that building brand loyalty by marketing to your current customers is a strategy more likely to yield long-term success.
It’s a visual world. Show your story.
October 27, 2014 | Lynn Manternach, Ph.D.
Visual storytelling has been with us since the days of cave drawings, and it’s not going away. The platforms evolve over time, but the power of visuals to engage, inform and motivate remains constant. Are you using visual content in your marketing efforts? I’m talking about photos, infographics, graphs and charts, cartoons and comics, maps, videos and more. This is the content consumers are craving, consuming and sharing.
