Why direct mail still works
June 24, 2021 | Amy Behning
With emails, social media, online display ads and more, there are many options to target your audience online. This begs the question – what about good, old-fashioned mail?
Marketing during a global crisis
March 29, 2021 | MindFire Team
About one year ago, our nation went into a lockdown to help slow the spread of COVID-19. While where we worked and how we worked changed dramatically, the need to quickly create good work did not. Now, we’re taking a look back and sharing our key learnings.
4 Takeaways marketers should bring into 2021
December 17, 2020 | Amy Behning
From a marketing perspective, we must learn from this year and find ways to use our experiences to our advantage moving ahead. In the year of takeout, here are four takeaways to start 2021 on the right note.
How to stay true to your brand during a world crisis
April 14, 2020 | Erik Meade
It’s a scary time – not only for our health and well-being, but for businesses too. We know many businesses are wondering how to proceed. And as brand experts, we’re firm believers that a strong brand is even more important during a crisis.
A day in the life of a marketing arsonist
May 31, 2019 | Amanda Bertolozzi
For the past year, I’ve been working at MindFire and have had the joy of being called a Marketing Arsonist. While the job title (and matchbook business card) is sure to get some attention and positive reactions, it also raises a few questions.
Four favorite marketing resources
May 13, 2019 | Caroline Schweitzer
As digital marketing strategies have continued to evolve over time, we’ve discovered little tricks of the trade. I decided to compile a few of my favs in a handy little list.
