MindFire Communications, Inc.

APQS is known for its high quality, handcrafted longarm quilting machines that are simple to use, easy to maintain and backed by an industry-leading lifetime warranty. When the manufacturer wanted to launch a new machine with its smallest footprint ever, we created a campaign that introduced Ellie on the Halo table to quilters everywhere.

We started by developing a concept for the campaign that reinforced the key differentiators of Ellie on the Halo table: small footprint, big features and small price and backed by a lifetime warranty. Next it was time for creative that stood out in the busy marketplace. Finally, we developed a strategic media plan to introduce this new product among a new audience segment. The print and paid social made sure quilters everywhere got to know Ellie!

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