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Indiana, Illinois, Iowa Foundation for Fair Contracting

When the client asks for an “in your face” campaign, we deliver!

The Indiana, Illinois, Iowa Foundation for Fair Contracting wanted a lead-generation campaign that cut through the clutter to promote the benefits of union membership among highway construction workers in Eastern Iowa. We built the Call BS (Better Salary) campaign.

The campaign combines the “in your face” creative with a highly targeted audience to reach workers on the jobsite with streaming video and Facebook ads.

The Call BS campaign resonated with audiences and beat the benchmark for click-through rate by 20% and cost-per-click by almost 50%.

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