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Website Intake Form for
Who are the team members involved with the website redesign?
Who are the decisionmakers?
Please also briefly describe your internal approval process. This information is needed for building milestone schedules (e.g. sitemap, wireframe, design and prototype approvals).
Who is the primary contact for domain-related questions/information?
When the new site is ready, someone will need to update your domain’s DNS records to point it (and any other relevant domains) to the new server.
Is there a preferred (or required) date for the new site to go live?
What site redesign goals will your team be monitoring?
Examples: Improving brand/customer experience, customer conversions, efficiency from a administrative standpoint, etc.
How will your organization measure the success of your new site?
Success might be measured by overall site traffic or visits to specific pages, downloads, generated leads, referrals, etc.
What analytics platform will be utilized?
Example: Google, Adobe, etc.
What pixels/tracking code do you actively use?
Are there any you want to add or remove?
What do you like or dislike about your current website?
Are there specific pieces you currently have that you wish had been done differently?
What do you like or dislike about your competitors’ (or similarly sized) websites?
Please include any relevant URLs.
Are there websites (not just industry-specific ones) to which your team gravitates?
Do you have examples of sites that achieve one or more elements your team would like to incorporate into your site? Please list their URLs and the goals/tasks they accomplish.
Primary Target Audiences:
Please confirm that your primary target audiences include: custom liquid manure application businesses, hog/sow and dairy farmers who apply their own manure. Add any others.
Secondary Target Audiences:
Please confirm your secondary target audiences include: hog/sow and dairy farmers that hire out manure application. Add any others.
Why is each audience coming to your site?
What do they want/need from your organization?
What might your target audiences need from your organization that they don’t know they need yet?
Is your organization trying to recruit dealers?
Please provide more information about potential dealer recruits as a target audience. What is the target geographic footprint for dealers?
Is your organization trying to recruit employees?
Please provide more information about potential recruits as a target audience.
How does your team feel about your current equipment organization? Please provide as much feedback as possible.
Equipment Detail Pages
Does your team have any thoughts/feedback about how the equipment details pages are structured on your site?
Your equipment is organized on the website by division. Will that organization need to be retained? Can you provide some additional feedback regarding the structure of divisions and marketing efforts by division?
Build It Yourself (Manure Division)
Would you like to retain and/or improve this functionality? If you keep it, should it be applied/extended to any other products? Should the customer parts & equipment be more prevalent throughout the site?
Is there any functionality or data you feel is missing here?
Please provide as much feedback as possible about the current functionality of the parts catalog. Is there functionality or data missing?
Will you be retaining the dealer portal initially? Is there any functionality that needs to be added, improved or removed?
Are there any concerns with the current blog format?
What details are needed for individuals within the Staff (Our Team) section?
Name, title, photo, contact information, etc.
There are 21 forms on the site (including test and drafts). Which ones will be retained and which ones will not? Confirm which forms will continue to integrate with HubSpot.
It looks like the site had some form of e-commerce until 2020. Would you like to revisit that? A catalog-only mode is also available where users can see products but not purchase them. Would this be of interest to your team?
Is a careers/employment/recruitment section needed?
If so, would you like to display a list of available jobs or simply link off to an existing site/application? Would you like to retain
these job listings
Search Engine Optimization (SEO)
Do you have a preferred SEO plugin (e.g. All-in-One SEO) or would you be open to other options? Would you like to integrate the selected plugin more deeply into Google Analytics?
What additional functionality is needed?
Please identify any additional functionality desired but not mentioned above. These requests can be quoted now or added later as line items and but it’s helpful to have an idea about what’s coming so the site can be developed accordingly.
Please outline how Hubspot is currently being utilized as a CRM.
Are there any other plugins you're paying for that you want to retain (e.g. Smush)?
Do you have any specific needs or levels of accessibility that must be met?
We build all our sites to maintain at least a base level of accessibility (WCAG Level AA) for the sight and hearing impaired (ADA compliance). Please see
for more information.
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