Please also briefly describe your internal approval process. This information is needed for building milestone schedules (e.g. sitemap, wireframe, design and prototype approvals).

When the new site is ready, someone will need to update your domain’s DNS records to point it (and any other relevant domains) to the new server.

Examples: Improving brand/customer experience, driving traffic to dealers, customer conversions, efficiency from an administrative standpoint, etc.

Success might be measured by overall site traffic or visits to specific pages, downloads, referrals, generated leads, etc.

Are there specific pieces you currently have that you wish had been done differently?

Please describe your primary target audience.

Please describe your secondary target audience (or any additional audiences your organization may have).

What do they want/need from your organization?

How does your team feel about your current equipment organization? Please provide as much feedback as possible. Has your team ever explored separating Equipment/Products in the main navigation by category? For example: Agricultural Equipment would be one option and Utility Equipment would be another?

A news section would be where company news and/or press releases are published regularly.

There are currently no forms on the site. Would you like to add a Contact Us form, or any other forms for things like lead generation or brochure requests?

Would your team like to add a Careers or Employment page to the site? Would you like the ability to post job openings?

Have you had any exposure to Google Search Console or any other SEO-related aspects of your website? Would you like make ongoing SEO a priority after your new site launches?