Selecting media metrics that matter
June 3, 2021 | James Patrick Schmidt
The trick with building a media plan, and a successful measurement plan to go with it, is to select the metrics that matter for your business before picking your ad placements.
Should you be branding, marketing or advertising?
June 6, 2017 | Lynn Manternach, Ph.D.
The differences between branding, marketing and advertising can be confusing. The terms are increasingly used interchangeably, which only adds to the confusion. All three are important, but for different reasons. So what is the difference between branding, marketing and advertising?