As a MindFire client, you’ll hear us say this over and over again – it all starts and ends with strategy. If you don’t have a solid marketing strategy in place, you might as well be throwing your money in a fire pit. Together we’ll help identify your marketing and branding goals, research your audience and competitive landscape as well as determine the best strategy to connect with your audience.
Nothing helps you focus your brand like research. Research takes the guesswork out of your marketing decisions, provides insight to hone your message and helps you put the heat on your competitors. We're such big believers in research that we've got our very own Research Arsonist on staff: Dr. Lynn Manternach.
Strong brands keep customers coming back. Weak brands fade away. At MindFire, we know how to fire up your brand to attract customers and keep them engaged. To do this, we use a unique, research-based process we've developed called FireBrand™. We analyze your markets, your customers and your competitors, and then recommend the best actions to make your brand stronger than ever.
Great creative sparks a reaction. A visual that makes them laugh. Or a face they can't stop looking at. It makes them care about your brand. Great creative also persuades. It demands a reaction. A buying decision. A change of attitude. MindFire can provide you with exactly the creative you need - the kind your customers can’t ignore.
At MindFire, we don’t question whether marketing and PR can live together. We question how they can survive apart. We are strong believers in using the power of PR to help you tell your story and strengthen your brand. How do we do that? Relevant and timely content that speaks directly to editors and readers and sparks amazing results.
Web & Interactive
The Web is the undisputed hub for all marketing communications. That’s because it’s how more and more people prefer – and expect – to do business. At MindFire, we have the expertise to help you understand how your customers use the Web, how to program a website that meets the needs of your customers and your brand and how to make sure they find your website.
Here's a hot secret: Media is all about getting more bang for your buck. At MindFire, we have the analysis and planning skills to help you narrow down the mind-boggling number of media choices. We find what really works for you - to get you the most results for every dollar you spend. Then, we use our fierce Arsonist negotiating skills to get you the best possible rates. We’ll fire up your media buys, without blowing up your budget.
People do business with those they know, like and trust. Positive relationships are often built through social platforms. We’ll help you light up your social media efforts with smart, engaging strategies that convert your online audience to loyal customers.