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Is mobile taking over?
Is mobile taking over?
January 29, 2019 | Sarah Dixon
Nielsen’s 2018 audience report shows that 18-34 year-olds now spend more time on their phones than television, which means that we, as marketers, need to think about how to connect with younger audiences via mobile platforms.
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Your copy is only as good as your designer
December 17, 2018 | Caroline Altenbern
You can have the best headline in the universe, but if the design and visual execution of the message isn’t awesome, it will fall flat. Design and copy must always work together to create an intentional and effective brand touchpoint.
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Grill the Arsonist: Sarah L
November 30, 2018 | Macey Harms
Sarah Larson joined the MindFire team this fall as a Public Relations Arsonist. Let’s see what she had to say for herself when the interview is turned on her!
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3 key things to know when working with influencers
November 12, 2018 | Sarah Larson
An influencer is someone who has the unique ability to connect with a niche audience and impact their mindsets and decision-making. You’ll likely find an influencer in whatever sector your brand falls. So how do you find the right influencers to work with?
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Brand apologies – We’re sorry. Please forgive us.
September 6, 2018 | Casey Levigne
Social media increases brand communication challenges because everyone has a voice and subsequently an opinion they would like to express. Some of the biggest brands like Uber, Facebook and Wells Fargo have come under fire as of late for misusing user data, misrepresenting services and sexual harassment claims and accounts of rider-driver violence.
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What it’s like to be a MindFire Intern Arsonist …
August 23, 2018 | Macey Harms
What's it like to be an intern at MindFire? Our very own Macey Harms shares her experiences...
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