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So you think you need a new website…
So you think you need a new website…
October 30, 2017 | Caroline Altenbern
While the chances are good that your website needs a fresh redesign (what? No one uses Flash anymore?), it could also indicate that your company’s overall branding and marketing efforts could use some attention, too.
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Kyle Krier, Mindfire Communications, Design Arsonist
Grill the Arsonist: Kyle
August 8, 2017 | Abby Wadeson
It’s that time again! This month we’re delving deeper into the mind of Kyle Krier, Design Arsonist and Co-owner at MindFire to see what gets him fired up.
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Jamie McFadden, Mindfire communications
Grill the Arsonist: Jamie
July 13, 2017 | Abby Wadeson
This time we’ve got Jamie, our Interactive Arsonist, in the hot seat. Jamie began her career as a media planner, but quickly fell in love with the web development world...
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start where the reader starts, inga rundquist, mindfire communications, mindfire, writing, marketing, public relations
Trouble writing? Start where the reader starts…
June 29, 2017 | Inga Rundquist
If you’ve been tasked with writing copy and you don’t know where to begin, “start where the reader starts” reminds us to think about what the consumer of the information would want. Looking at your brand through your customers’ eyes is an important exercise for any writer.
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Putnam Museum & Science Center, Facebook event, Putnam, social media, public relations, PR, midnfire communications
Combine PR with social media for powerful results
June 15, 2017 | Inga Rundquist
In today’s digital and online world, a significant component of marketing is social media. By combining traditional PR tactics with strategic social media efforts, you can ignite awareness and begin to convert prospects. We show you how with this example....
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branding, marketing, advertising, mindfire communications, lynn manternach
Should you be branding, marketing or advertising?
June 6, 2017 | Lynn Manternach, Ph.D.
The differences between branding, marketing and advertising can be confusing. The terms are increasingly used interchangeably, which only adds to the confusion. All three are important, but for different reasons. So what is the difference between branding, marketing and advertising?
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