The importance of a campaign refresh…and how we do it

October 14, 2021 | Amanda Bertolozzi

You’ve seen it before…that marketing campaign that’s run a little too long and has been promoted a little too often. Ad fatigue occurs when an audience sees ads so often that they become bored and stop paying attention. At MindFire, it’s our job to prevent ad fatigue by keeping campaigns fresh and exciting. Here are a few ways we get started.

Inside design: Putting a designer in the hot seat

September 27, 2021 | Dre Manor

Design Arsonist Andrea Manor is used to answering lots of questions about the design process. Check out her list of FAQ to learn more about the wonderful world of design!

Grill the Arsonist – Rachel B.

August 26, 2021 | Sarah Larson

In this round of “Grill the Arsonist,” we’re putting Social Arsonist Rachel Bearinger in the hot seat. Rachel’s days are filled with managing online communities using our clients’ unique voices.

Get to know your audience

August 18, 2021 | Caroline Schweitzer

Your message and creative are what connects the dots between your business and your audience, and it all begins with a deeper understanding of who you’re talking to.

Should your brand be on TikTok?

August 5, 2021 | Rachel Bearinger

TikTok is an iOS and Android app that can be used to film, edit and share videos that are three minutes or less. We take a deep dive into TIkTok and share some considerations on whether your brand should join. 

A day in the life of…a creative arsonist

July 27, 2021 | Caroline Schweitzer

For Caroline, days are full of writing, concepting, meeting and…more writing.