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Grill the Arsonist: Jamie
Jamie McFadden, Mindfire communications
Grill the Arsonist: Jamie
July 13, 2017 | Abby Wadeson
This time we’ve got Jamie, our Interactive Arsonist, in the hot seat. Jamie began her career as a media planner, but quickly fell in love with the web development world...
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start where the reader starts, inga rundquist, mindfire communications, mindfire, writing, marketing, public relations
Trouble writing? Start where the reader starts…
June 29, 2017 | Inga Rundquist
If you’ve been tasked with writing copy and you don’t know where to begin, “start where the reader starts” reminds us to think about what the consumer of the information would want. Looking at your brand through your customers’ eyes is an important exercise for any writer.
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Putnam Museum & Science Center, Facebook event, Putnam, social media, public relations, PR, midnfire communications
Combine PR with social media for powerful results
June 15, 2017 | Inga Rundquist
In today’s digital and online world, a significant component of marketing is social media. By combining traditional PR tactics with strategic social media efforts, you can ignite awareness and begin to convert prospects. We show you how with this example....
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branding, marketing, advertising, mindfire communications, lynn manternach
Should you be branding, marketing or advertising?
June 6, 2017 | Lynn Manternach, Ph.D.
The differences between branding, marketing and advertising can be confusing. The terms are increasingly used interchangeably, which only adds to the confusion. All three are important, but for different reasons. So what is the difference between branding, marketing and advertising?
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whitney carnahan, mindfire communications, fleet feet davenport, social media, real, branding
Are you being REAL with customers? The value of getting personal…
May 22, 2017 | Whitney Carnahan
How well do your customers know you? Not just your brand but YOU … you as a person? How much do you share of your personal life, not only on social media, but in person? And are those messages consistent?
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Niabi Zoo
How to use Facebook to make your events a success
May 1, 2017 | Inga Rundquist
While the traditional methods of promoting events are still valid, social media has proven to be an incredibly powerful tool to fire up event attendance. The results are impressive considering the cost of advertising on social media, especially when compared to more traditional methods of advertising.
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