Understanding the benefits of survey research

March 18, 2022 | Kristin Enright

Surveys as a research tool help brands better understand their audience. Here are some helpful tips to get started!

Branding in the days of default distrust

March 5, 2022 | Amy Behning

While trust is in a state of crisis, consider these 3 ways brands can earn and keep trust for the betterment of all.

How to level up on YouTube

February 8, 2022 | Rachel Bearinger

If a picture is worth 1,000 words, a video is worth many more. Here's how YouTube can help you grow your brand.

Grill the Arsonist – Amanda B.

December 14, 2021 | Caroline Schweitzer

Well folks, it’s about that time again for another edition of “Grill the Arsonist”! Next up is Amanda Bertolozzi.

Leveraging LinkedIn – what c-suite execs should know

December 10, 2021 | Jen Schroder

Hey execs - are you spending time on LinkedIn? Here's how growing your presence can have a dramatic impact on your personal brand and business.

The importance of a campaign refresh…and how we do it

October 14, 2021 | Amanda Bertolozzi

You’ve seen it before…that marketing campaign that’s run a little too long and has been promoted a little too often. Ad fatigue occurs when an audience sees ads so often that they become bored and stop paying attention. At MindFire, it’s our job to prevent ad fatigue by keeping campaigns fresh and exciting. Here are a few ways we get started.