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Grill the Arsonist – Amanda $
Grill the Arsonist – Amanda $
November 20, 2019 | Sarah Larson
In this edition, we’re grilling our Accountant Arsonist Amanda Schilling, aka Amanda $. With a knack for numbers and previous corporate experience working with John Deere, RSM, KPMG and Abercrombie & Fitch Corporate, she knows her stuff!
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What powers your storytelling
What [em]powers MindFire – a glance at our technology
November 18, 2019 | Tony Nagy
It seems like businesses often consider technology as a major burden – like it’s some unfortunate necessity. At MindFire, we embrace it because we know it's a conduit through which our [rather expansive] brand-building ideas can flow freely.
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Inspiration Expedition
When inspiration amps up creativity
October 7, 2019 | Sarah Larson
At MindFire, we’re always searching for ways to create emotional responses in our clients' target audiences. How do we inspire them to take a specific action?
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ABM
Account-Based Marketing – personalized marketing on steroids
September 9, 2019 | Erik Meade
Are your divisions stuck in silos, making it difficult to connect to appropriate leads? Enter one of 2019’s most buzzworthy phrases: Account Based Marketing, or ABM.
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mind the digital gap
Mind the (digital) gap
August 5, 2019 | James Patrick Schmidt
With so many places to spend your advertising budget, it can feel impossible to decide which mediums are best. The onslaught of digital ads is even more confusing, but instead of playing it safe with tried-and-true approaches, it's time to start getting digital.
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Your personal brand can help boost your business brand
June 28, 2019 | Lynn Manternach, Ph.D.
Your personal brand has the potential to add value to your organization’s brand. In fact, there’s often a very fine line between a company’s brand and the personal brands of its leadership and team.
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