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Grill the Arsonist – Kristin E.
Kristin E.

Grill the Arsonist – Kristin E.

August 3, 2020 | Inga Rundquist

We’re heating up the blog today by putting Marketing Arsonist Kristin Enright on the hot seat.

Woman online shops

Five steps to boost your brand with analytics

July 20, 2020 | Erin McKenrick

Analytics is the act of using data to make strategic decisions. Studies have shown that when companies adopt data-driven marketing strategies, they see as much as 30 percent in cost efficiency savings and 20 percent in revenue. We’re going to let you behind the curtain with these five steps to boost your brand with analytics.

Person at computer editing a video for social media

What makes social videos work?

June 8, 2020 | Elliott Klauer

For many people, social media can be a mindless pastime. For brands, that presents a unique challenge: stop the scroll and engage their audience. And that is accomplished through mindful strategy, which often includes video. So how do you get social videos to work for your brand?

Shows hand holding phone and "reacting" on social media

Your guide to social media during a crisis

May 15, 2020 | Lauren Crew

There is no rulebook for when a global pandemic strikes. As billions of people are spending on average up to 20 percent more time on social media, marketers recognized the opportunity. When it comes to situations like COVID-19, how does your team react? We have a few recommendations to keep your team and your brand moving.

Mississippi River Distilling Company

How to stay true to your brand during a world crisis

April 14, 2020 | Erik Meade

It’s a scary time – not only for our health and well-being, but for businesses too. We know many businesses are wondering how to proceed. And as brand experts, we’re firm believers that a strong brand is even more important during a crisis.

grill the arsonist caroline

Grill the Arsonist – Caroline S.

April 1, 2020 | Sarah Larson

Caroline Schweitzer made her way to the Quad Cities to join the team as MindFire’s Creative Arsonist in 2017. She has been a vital asset for our clients – lighting fires with her creative spark and talent. Can she handle the hot seat like she handles creating smokin’ hot concepts?

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