Why direct mail still works
June 24, 2021 | Amy Behning
With emails, social media, online display ads and more, there are many options to target your audience online. This begs the question – what about good, old-fashioned mail?
Grill the Arsonist – Paul W.
June 11, 2021 | Jen Schroder
Design Arsonist Paul Wanjoeh joined MindFire in February 2020 and quickly showed us his MAD design skills. Whether he’s working on print campaigns or website redesigns, Paul is extremely talented and knocks it out of the park every time. Get to know more about Paul!
Selecting media metrics that matter
June 3, 2021 | James Patrick Schmidt
The trick with building a media plan, and a successful measurement plan to go with it, is to select the metrics that matter for your business before picking your ad placements.
Is your website secure?
May 12, 2021 | Tony Nagy
Attacks on web assets come from all angles, especially those we least expect. Your website is one of the main ways your audience interacts with your brand, which is why you should make web security a priority.
Marketing during a global crisis
March 29, 2021 | Sarah Larson
About one year ago, our nation went into a lockdown to help slow the spread of COVID-19. While where we worked and how we worked changed dramatically, the need to quickly create good work did not. Now, we’re taking a look back and sharing our key learnings.
Trade shows in a COVID world: What to do now?
March 4, 2021 | Erik Meade
How do you manage the in-person trade shows during a pandemic? And how do you capture your audience's attention in a virtual trade show?