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Grill the Arsonist – Rachel B.
Two photos of Rachel

Grill the Arsonist – Rachel B.

August 26, 2021 | Sarah Larson

In this round of “Grill the Arsonist,” we’re putting Social Arsonist Rachel Bearinger in the hot seat. Rachel’s days are filled with managing online communities using our clients’ unique voices.

Silhouettes of people to represent an unfamiliar audience

Get to know your audience

August 18, 2021 | Caroline Schweitzer

Your message and creative are what connects the dots between your business and your audience, and it all begins with a deeper understanding of who you’re talking to.

Person holds phone with TikTok logo in front of face

Should your brand be on TikTok?

August 5, 2021 | Rachel Bearinger

TikTok is an iOS and Android app that can be used to film, edit and share videos that are three minutes or less. We take a deep dive into TIkTok and share some considerations on whether your brand should join. 

Creative Arsonist Caroline Schweitzer stands in front of MindFire sign in office lobby

A day in the life of…a creative arsonist

July 27, 2021 | Caroline Schweitzer

For Caroline, days are full of writing, concepting, meeting and…more writing.

chocolate chip cookie on a computer

The cookie-less future and what it means for your business

July 22, 2021 | Tony Nagy

Prompted by increased user privacy concerns, third-party cookies will be blocked by Google on its Chrome browser sometime in 2023. We dive into what this means for your organization's marketing efforts. 

Stir Crazy direct mail piece shown with wooden spoon

Why direct mail still works

June 24, 2021 | Amy Behning

With emails, social media, online display ads and more, there are many options to target your audience online. This begs the question – what about good, old-fashioned mail?

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