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How to create a positive ad experience
How to create a positive ad experience
April 10, 2018 | James Patrick Schmidt
As a media buyer, I’m constantly evaluating and re-evaluating media outlets for reach, frequency, impressions and engagement. This type of analysis is important when making decisions about where to spend your ad dollars – but it’s not the only thing you should think about when creating a media campaign...
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social media, inga rundquist, mindfire, mindfire communications
6 things I’ve learned managing social media programs for clients…
February 1, 2018 | Inga Rundquist
I’ve spent a fair amount of my time over the past nine years helping MindFire clients develop, manage and measure social media marketing programs. Here are a few things I’ve learned that just might save you a headache or two…
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brand voice, mindfirecommunications, marketing, branding, brand voice, caroline alternbern
Find your brand voice in 3 steps
January 16, 2018 | Caroline Altenbern
Close your eyes and imagine your brand’s voice. What do you hear? If you’re not sure what you hear you should spend some time tending to the vocal box of your company’s voice.
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Our favorite campaigns from 2017
January 2, 2018 | Brianna Aust
There are few things we love more than a fantastic marketing campaign, and 2017 brought some genius creations from brands we know and love.  We asked a few of our Arsonists to tell us their favorites, and they didn’t disappoint…
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josh nelson, how does your brand feel, sappi, david eagleman, mindfire communications, mindfire, branding, science of design, design
How does your brand feel – a deep dive
December 13, 2017 | Josh Nelson
Do you still hear the phrase “print is dead?” Pair that with the struggles in the newspaper industry and the dramatic rise of online advertising and we are likely to believe it. However, print is still a very relevant medium for your brand – and your brain – and there is scientific evidence to support it.
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Instagram Storines, michael corsiglia, mindfire, social media
Instagram Stories – what marketers need to know
November 28, 2017 | Michael Corsiglia
The disappearing video and images that were made popular by Snapchat – and are now exploding on Instagram Stories – may disappear from your feed in 24 hours, but it looks like the medium warrants a more permanent spot in brands’ marketing mix.
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