Get to know your audience
August 18, 2021 | Caroline Schweitzer
Your message and creative are what connects the dots between your business and your audience, and it all begins with a deeper understanding of who you’re talking to.
Five steps to boost your brand with analytics
July 20, 2020 | Erin McKenrick
Studies have shown that when companies adopt data-driven marketing strategies, they see as much as 30 percent in cost efficiency savings. We’re going to let you behind the curtain with these five steps to boost your brand with analytics.
When it comes to branding – research should come first
February 27, 2019 | Sarah Larson
Use insights from research to drive strategy and recommendations. It takes the guesswork out of your decisions and provides you with the information you need to fine-tune your message and figure out how to truly connect with your audience. At no point is that research phase more important than when you’re building or refining your brand.
Are your customers satisfied?
April 3, 2017 | Lynn Manternach, Ph.D.
How satisfied are your customers? Are they as satisfied with your product or service as they were at this time last year? How does your level of customer satisfaction compare with that of your top competitors?
All things RESEARCH – our most popular articles about brand and market research
June 20, 2016 | Robyn Riley
As a marketer, you’re always trying to figure out what makes your target audience tick. Sometimes that’s obvious. Most of the time, it’s not. At MindFire, we believe in the power of research.
Hit the emotional hot button for your brand
November 23, 2015 | Lynn Manternach, Ph.D.
Practicality can play an important role in the decision-making process, but most of the time it is emotion that powers our decisions to act.