MindFire Communications, Inc.
When it comes to branding – research should come first

When it comes to branding – research should come first

February 27, 2019 | Sarah Larson

Use insights from research to drive strategy and recommendations. It takes the guesswork out of your decisions and provides you with the information you need to fine-tune your message and figure out how to truly connect with your audience. At no point is that research phase more important than when you’re building or refining your brand.

customer research, branding research, mindfire communications, lynn manternach

Are your customers satisfied?

April 3, 2017 | Lynn Manternach, Ph.D.

How satisfied are your customers? Are they as satisfied with your product or service as they were at this time last year? How does your level of customer satisfaction compare with that of your top competitors?

All things RESEARCH – our most popular articles about brand and market research

June 20, 2016 | Robyn Riley

As a marketer, you’re always trying to figure out what makes your target audience tick. Sometimes that’s obvious. Most of the time, it’s not. At MindFire, we believe in the power of research.

branding and emotion

Hit the emotional hot button for your brand

November 23, 2015 | Lynn Manternach, Ph.D.

Practicality can play an important role in the decision-making process, but most of the time it is emotion that powers our decisions to act.

Consumer research

Consumer research: Should you buy or DIY?

July 15, 2015 | Lynn Manternach, Ph.D.

We’re all trying to figure out how to align what we’re selling with what consumers want to buy. Sometimes that’s easy and obvious. Most of the time, it’s not. Consumer research can provide a powerful strategic foundation for success. Having a clear understanding of who your customers are, why they choose to do business with […]

Boost your bottom line with customer insight

May 15, 2014 | Lynn Manternach, Ph.D.

Understanding customers isn’t just about improving the effectiveness of marketing activities. It should be about gathering the market intelligence needed to improve business activities across the board.

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