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Find your brand voice in 3 steps
brand voice, mindfirecommunications, marketing, branding, brand voice, caroline alternbern
Find your brand voice in 3 steps
January 16, 2018 | Caroline Altenbern
Close your eyes and imagine your brand’s voice. What do you hear? If you’re not sure what you hear you should spend some time tending to the vocal box of your company’s voice.
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josh nelson, how does your brand feel, sappi, david eagleman, mindfire communications, mindfire, branding, science of design, design
How does your brand feel – a deep dive
December 13, 2017 | Josh Nelson
Do you still hear the phrase “print is dead?” Pair that with the struggles in the newspaper industry and the dramatic rise of online advertising and we are likely to believe it. However, print is still a very relevant medium for your brand – and your brain – and there is scientific evidence to support it.
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360 degree video, 360 degree media, mindfire communications, chris stoltz
360° media: opening up possibility
March 20, 2017 | Chris Stoltz
As a marketer, there are a lot of ways to take advantage of this new technology. It helps to be inspired by what others are doing. Here are just a few.
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tv spots, mindfire communications, tv commercials, tv spots, ASAC, chris stoltz
Making good TV commercials on a scrappy budget
February 8, 2017 | Chris Stoltz
If you’re annoyed by all the bad TV commercials out there, you should be. Just about everyone else is annoyed by them, too. Sadly, there’s probably no quicker way to lower brand perception than creating low-budget TV spots. When was the last time you hired a lawyer who had TV commercials? Yep, never.
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music, tv commercials, google, underarmour, university of phoenix, chris stoltz
The Good, the Bad and the Ugly – The effect of music
January 9, 2017 | Chris Stoltz
Music can create a powerful, nuanced emotional state. It can communicate feelings in a particular moment, the mood of a scene or the overall spot's tone. And it does it in a way that’s impossible with any other tools.
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Audiences think in a blink
Remember – your audience thinks in a blink
February 8, 2016 | Inga Rundquist
If you’ve been around any of us long enough – especially the lovely Amy Behning – you’ve probably heard us say, ”Audiences think in a blink.”
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