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Master your creative DNA for smarter, more impactful marketing - preview image
Master your creative DNA for smarter, more impactful marketing
February 3, 2025 | Olivia Martinez
Unlock your brand's potential by mastering your creative DNA! Discover your unique approach, balance vision with execution and harness creativity for growth.
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Digital, SEO, content, social and design resources to up your game
December 3, 2024 | Olivia Martinez
Enhance your marketing skills with expert-recommended resources covering SEO, design, social, analytics and video production.
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How to find your brand’s differentiators
November 8, 2024 | Olivia Martinez
Learn how to discover and leverage your brand's unique traits to stand out in the market. Create a memorable identity with strategic brand differentiators.
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The power of storytelling: How brand build connections
October 4, 2024 | MindFire Team
Discover the power of storytelling in branding. Learn how brands create emotional connections and drive customer loyalty through compelling narratives.
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Crafting killer videos: hook ‘em, pace it and keep it snappy
September 13, 2024 | Elliott Klauer
Capture your audience's attention with compelling video content! In this post we share essential techniques to create engaging videos that meet today's thirst for video content.
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6 simple practices to keep your brand relevant
August 21, 2024 | MindFire Team
Is your brand keeping up with the times? Check out our latest blog post for 6 simple practices to keep your brand relevant and engaging.
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Grill the Arsonist – Allison B.
May 9, 2024 | MindFire Team
Design Arsonist Allison is a storyteller who loves creating characters to star in her video work. She’s an Illinois girl with a busy summer planned. She's telling us all about it from the hot seat in this edition of “Grill the Arsonist.”
How your brand serves as your best recruitment tool
March 19, 2024 | MindFire Team
Effective branding leads to consistent communications that engage your audience and stand out in the marketplace. But solidifying your brand (your reputation!) in the marketplace doesn’t end with reaching new customers. Just as people want to buy from people they like, they want to work for companies that align with their values, image and culture.
Go for the bold: Creating the perfect campaign headline
January 22, 2024 | Caroline Schweitzer
Writing the perfect headline is a key part of creating a campaign that stands out and drives results –whether it’s purely a brand awareness campaign or you’re trying to generate leads or sales. Ensuring your campaign has a unique, memorable headline that commands attention is the first step in your audience taking a desired action.
MindFire named one of the “Coolest Places to Work” in the Quad Cities
December 11, 2023 | MindFire Team
Cool workplace.  Fiery Creative. We like to think that’s what you get when the talents of our writers, creators, designers and brand arsonists are put to work for our clients.
Research-backed marketing: How good data drives good decisions
November 20, 2023 | Kristin Enright
Research can reveal what customers and potential customers already think about your brand. The raw data is important, but the real value lies in the actionable insights that research reveal. When we present research results to our clients, we always provide actionable recommendations that they can implement immediately.
A strong brand leads to a fast (and fun!) partnership on breaking news
October 5, 2023 | MindFire Team
When a solid brand foundation is in place, it becomes much easier and more efficient to execute special campaigns and events for our clients, like the Quad Cities International Airport.