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The importance of a campaign refresh…and how we do it
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The importance of a campaign refresh…and how we do it

October 14, 2021 | Amanda Bertolozzi

You’ve seen it before…that marketing campaign that’s run a little too long and has been promoted a little too often. Ad fatigue occurs when an audience sees ads so often that they become bored and stop paying attention. At MindFire, it’s our job to prevent ad fatigue by keeping campaigns fresh and exciting. Here are a few ways we get started.

Inside design: Putting a designer in the hot seat

September 27, 2021 | Dre Manor

Design Arsonist Andrea Manor is used to answering lots of questions about the design process. Check out her list of FAQ to learn more about the wonderful world of design!

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Get to know your audience

August 18, 2021 | Caroline Schweitzer

Your message and creative are what connects the dots between your business and your audience, and it all begins with a deeper understanding of who you’re talking to.

Creative Arsonist Caroline Schweitzer stands in front of MindFire sign in office lobby

A day in the life of…a creative arsonist

July 27, 2021 | Caroline Schweitzer

For Caroline, days are full of writing, concepting, meeting and…more writing.

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Trade shows in a COVID world: What to do now?

March 4, 2021 | Erik Meade

How do you manage the in-person trade shows during a pandemic? And how do you capture your audience's attention in a virtual trade show?

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8 Graphic design trends for 2021: Should you use them?

February 1, 2021 | Elliott Klauer

At the start of every year, we see a variety of design trends and predictions for the year ahead. Everyone makes their best guess as to what will be popular, and often, many of these well-informed predictions prove true. But should you use them?

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