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Get to know your audience
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Get to know your audience

August 18, 2021 | Caroline Schweitzer

Your message and creative are what connects the dots between your business and your audience, and it all begins with a deeper understanding of who you’re talking to.

Creative Arsonist Caroline Schweitzer stands in front of MindFire sign in office lobby

A day in the life of…a creative arsonist

July 27, 2021 | Caroline Schweitzer

For Caroline, days are full of writing, concepting, meeting and…more writing.

empty trade show space with outlines of where people would have been

Trade shows in a COVID world: What to do now?

March 4, 2021 | Erik Meade

How do you manage the in-person trade shows during a pandemic? And how do you capture your audience's attention in a virtual trade show?

Waratah image that incorporates forestry

8 Graphic design trends for 2021: Should you use them?

February 1, 2021 | Elliott Klauer

At the start of every year, we see a variety of design trends and predictions for the year ahead. Everyone makes their best guess as to what will be popular, and often, many of these well-informed predictions prove true. But should you use them?

Designer working on images on computer and phone

Questions for your brand’s new look

August 24, 2020 | Kyle Krier

As you start to think about your brand identity, how do you start to figure out what that may look like? Allow us to share some thought-starters.

Person at computer editing a video for social media

What makes social videos work?

June 8, 2020 | Elliott Klauer

For many people, social media can be a mindless pastime. For brands, that presents a unique challenge: stop the scroll and engage their audience. And that is accomplished through mindful strategy, which often includes video. So how do you get social videos to work for your brand?

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