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Feeling blue about your brand’s colors? Here’s what you need to know…
Your brand’s colors are more than decorative – they’re deeply strategic tools that influence how people see, feel and connect with your business or organization. Don't just pick colors - pick strategy.
Four essentials for building a strong brand
Build a strong brand with a clear identity, authentic voice, consistent online presence, and a trusted reputation. Learn the key elements for success.
Building a cohesive brand identity with the power of design
Create a cohesive brand identity with strategic design. Learn how visuals shape perception, build trust, and make your brand stand out.
Master your creative DNA for smarter, more impactful marketing
Unlock your brand's potential by mastering your creative DNA! Discover your unique approach, balance vision with execution and harness creativity for growth.
Digital, SEO, content, social and design resources to up your game
Enhance your marketing skills with expert-recommended resources covering SEO, design, social, analytics and video production.
How to find your brand’s differentiators
Learn how to discover and leverage your brand's unique traits to stand out in the market. Create a memorable identity with strategic brand differentiators.
Crafting killer videos: hook ‘em, pace it and keep it snappy
Capture your audience's attention with compelling video content! In this post we share essential techniques to create engaging videos that meet today's thirst for video content.
5 keys to creating high quality content
Understanding your brand gives you the opportunity to create authentic, high-quality content that resonates with your audience. That’s marketing gold!
The importance of a campaign refresh…and how we do it
You’ve seen it before…that marketing campaign that’s run a little too long and has been promoted a little too often. Ad fatigue occurs when an audience sees ads so often that they become bored and stop paying attention. At MindFire, it’s our job to prevent ad fatigue by keeping campaigns fresh and exciting. Here are a few ways we get started.
Inside design: Putting a designer in the hot seat
Design Arsonist Andrea Manor is used to answering lots of questions about the design process. Check out her list of FAQ to learn more about the wonderful world of design!
A day in the life of…a creative arsonist
For Caroline, days are full of writing, concepting, meeting and…more writing.
Why direct mail still works
With emails, social media, online display ads and more, there are many options to target your audience online. This begs the question – what about good, old-fashioned mail?