The importance of a campaign refresh…and how we do it
October 14, 2021 | Amanda Bertolozzi
You’ve seen it before…that marketing campaign that’s run a little too long and has been promoted a little too often. Ad fatigue occurs when an audience sees ads so often that they become bored and stop paying attention. At MindFire, it’s our job to prevent ad fatigue by keeping campaigns fresh and exciting. Here are a few ways we get started.
Inside design: Putting a designer in the hot seat
September 27, 2021 | Dre Manor
Design Arsonist Andrea Manor is used to answering lots of questions about the design process. Check out her list of FAQ to learn more about the wonderful world of design!
Get to know your audience
August 18, 2021 | Caroline Schweitzer
Your message and creative are what connects the dots between your business and your audience, and it all begins with a deeper understanding of who you’re talking to.
A day in the life of…a creative arsonist
July 27, 2021 | Caroline Schweitzer
For Caroline, days are full of writing, concepting, meeting and…more writing.
Trade shows in a COVID world: What to do now?
March 4, 2021 | Erik Meade
How do you manage the in-person trade shows during a pandemic? And how do you capture your audience's attention in a virtual trade show?
8 Graphic design trends for 2021: Should you use them?
February 1, 2021 | Elliott Klauer
At the start of every year, we see a variety of design trends and predictions for the year ahead. Everyone makes their best guess as to what will be popular, and often, many of these well-informed predictions prove true. But should you use them?