What makes social videos work?

June 8, 2020 | Elliott Klauer

For many people, social media can be a mindless pastime. For brands, that presents a unique challenge: stop the scroll and engage their audience. And that is accomplished through mindful strategy, which often includes video. So how do you get social videos to work for your brand?

Is your brand feeling creatively stifled? Try these steps.

February 19, 2020 | Caroline Schweitzer

We often create rules that aren’t even there, or we’re trying to work within a box that has been set by our colleagues. So, the question becomes a matter of “thinking outside the box.”

How packaging design affects choices

December 16, 2019 | Kyle Krier

Different brands use different colors, photos and fonts along with a variety of other design elements to stand out on that shelf. At MindFire, we use a wide variety of design elements to help positively affect our clients’ target audiences – to essentially make our clients stand out.

What [em]powers MindFire – a glance at our technology

November 18, 2019 | Tony Nagy

It seems like businesses often consider technology as a major burden – like it’s some unfortunate necessity. At MindFire, we embrace it because we know it's a conduit through which our [rather expansive] brand-building ideas can flow freely.

When inspiration amps up creativity

October 7, 2019 | Sarah Larson

At MindFire, we’re always searching for ways to create emotional responses in our clients' target audiences. How do we inspire them to take a specific action?

Grill the Arsonist – Elliott K.

June 6, 2019 | Inga Rundquist

Elliott spent a summer at MindFire as a design intern and then agreed to officially join the gang full-time. Let’s see what Elliott has to say for himself when we put him in the hot seat…