Is your brand feeling creatively stifled? Try these steps.
February 19, 2020 | Caroline Schweitzer
We often create rules that aren’t even there, or we’re trying to work within a box that has been set by our colleagues. So, the question becomes a matter of “thinking outside the box.”
How packaging design affects choices
December 16, 2019 | Kyle Krier
Different brands use different colors, photos and fonts along with a variety of other design elements to stand out on that shelf. At MindFire, we use a wide variety of design elements to help positively affect our clients’ target audiences – to essentially make our clients stand out.
What [em]powers MindFire – a glance at our technology
November 18, 2019 | Tony Nagy
It seems like businesses often consider technology as a major burden – like it’s some unfortunate necessity. At MindFire, we embrace it because we know it's a conduit through which our [rather expansive] brand-building ideas can flow freely.
When inspiration amps up creativity
October 7, 2019 | Sarah Larson
At MindFire, we’re always searching for ways to create emotional responses in our clients' target audiences. How do we inspire them to take a specific action?
Grill the Arsonist – Elliott K.
June 6, 2019 | Inga Rundquist
Elliott spent a summer at MindFire as a design intern and then agreed to officially join the gang full-time. Let’s see what Elliott has to say for himself when we put him in the hot seat…
Your copy is only as good as your designer
December 17, 2018 | Caroline Schweitzer
You can have the best headline in the universe, but if the design and visual execution of the message isn’t awesome, it will fall flat. Design and copy must always work together to create an intentional and effective brand touchpoint.