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Discover why building a brand community is your secret weapon for loyalty, trust and long-term growth - and how to start creating one that truly connects.

Discover the power of storytelling in branding. Learn how brands create emotional connections and drive customer loyalty through compelling narratives.

There are likely some simple explanations and some solutions to take into consideration for your next announcement.

This is no small trend! “De-influencers” are steering their audiences away from overpriced, ineffective products and are instead guiding them to buy nothing or find a “dupe,” a similar, more affordable version.

Effective branding leads to consistent communications that engage your audience and stand out in the marketplace. But solidifying your brand (your reputation!) in the marketplace doesn’t end with reaching new customers. Just as people want to buy from people they like, they want to work for companies that align with their values, image and culture.

It’s Monday morning. You open your organization’s Facebook page and discover there’s a post you don’t recognize and didn’t publish. You try to remove it and realize your administrative rights have been revoked. It gets worse – you see there’s an ad running from your page, and your credit card is racking up the charges.

Make sure your story is the one that gets told by using best practices to secure your brand as a dependable source.

While trust is in a state of crisis, consider these 3 ways brands can earn and keep trust for the betterment of all.

Hey execs - are you spending time on LinkedIn? Here's how growing your presence can have a dramatic impact on your personal brand and business.

You’ve seen it before…that marketing campaign that’s run a little too long and has been promoted a little too often. Ad fatigue occurs when an audience sees ads so often that they become bored and stop paying attention. At MindFire, it’s our job to prevent ad fatigue by keeping campaigns fresh and exciting. Here are a few ways we get started.

It’s a scary time – not only for our health and well-being, but for businesses too. We know many businesses are wondering how to proceed. And as brand experts, we’re firm believers that a strong brand is even more important during a crisis.

Your personal brand has the potential to add value to your organization’s brand. In fact, there’s often a very fine line between a company’s brand and the personal brands of its leadership and team.