If you’ve been tasked with writing copy and you don’t know where to begin, “start where the reader starts” reminds us to think about what the consumer of the information would want. Looking at your brand through your customers’ eyes is an important exercise for any writer.

In today’s digital and online world, a significant component of marketing is social media. By combining traditional PR tactics with strategic social media efforts, you can ignite awareness and begin to convert prospects. We show you how with this example....

A blog is an easy medium for business content marketing. You’re not blogging? We recommend you start fanning that flame and give your customers some sizzling content. Why? Well, here are several reasons: It establishes your business as an industry thought leader and expert. It drives consumers to your website. A major part of SEO […]

Content marketing is changing how consumers make buying decisions, how brands tell their stories and the way marketers execute marketing plans. If you haven’t dabbled in this form of marketing yet, it’s HIGH time. With a smart contenting marketing strategy, creating and distributing valuable content to attract your target audience will be effortless and more efficient.

As the importance of content marketing continues to grow in 2014, marketers need to be smarter and more strategic about execution.

Real-time marketing, powered by social media and technology, has the potential to take messaging to a whole new level.