Three ways to make media pitches work
August 22, 2022 | Denise Hnytka
Make sure your story is the one that gets told by using best practices to secure your brand as a dependable source.
Grill the Arsonist – Amanda B.
December 14, 2021 | Caroline Schweitzer
Well folks, it’s about that time again for another edition of “Grill the Arsonist”! Next up is Amanda Bertolozzi.
Dealing with jerks, bullies and trolls on social media
April 29, 2019 | Inga Rundquist
Online jerks, bullies and trolls are everywhere. We recently covered simple approaches for community managers to deal with trolls with the goal to reduce the anxiety that comes with trying to figure out how to handle mean comments on a brand platform.
3 key things to know when working with influencers
November 12, 2018 | MindFire Team
An influencer is someone who has the unique ability to connect with a niche audience and impact their mindsets and decision-making. You’ll likely find an influencer in whatever sector your brand falls. So how do you find the right influencers to work with?
Evergreen content. Why you need it and why it’s beautiful.
July 25, 2018 | Caroline Schweitzer
In a world where Google is constantly updating its algorithm, competitors are outputting content and you’re growing weary of this seemingly never-ending content battle, what can you do? Enter “evergreen” content to save the day!
Trouble writing? Start where the reader starts…
June 29, 2017 | Inga Rundquist
If you’ve been tasked with writing copy and you don’t know where to begin, “start where the reader starts” reminds us to think about what the consumer of the information would want. Looking at your brand through your customers’ eyes is an important exercise for any writer.