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Trouble writing? Start where the reader starts…
start where the reader starts, inga rundquist, mindfire communications, mindfire, writing, marketing, public relations
Trouble writing? Start where the reader starts…
June 29, 2017 | Inga Rundquist
If you’ve been tasked with writing copy and you don’t know where to begin, “start where the reader starts” reminds us to think about what the consumer of the information would want. Looking at your brand through your customers’ eyes is an important exercise for any writer.
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Putnam Museum & Science Center, Facebook event, Putnam, social media, public relations, PR, midnfire communications
Combine PR with social media for powerful results
June 15, 2017 | Inga Rundquist
In today’s digital and online world, a significant component of marketing is social media. By combining traditional PR tactics with strategic social media efforts, you can ignite awareness and begin to convert prospects. We show you how with this example....
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Better Blog
6 simple tips for a better blog
February 25, 2015 | Inga Rundquist
A blog is an easy medium for business content marketing. You’re not blogging? We recommend you start fanning that flame and give your customers some sizzling content. Why? Well, here are several reasons: It establishes your business as an industry thought leader and expert. It drives consumers to your website. A major part of SEO […]
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The content marketing crusade – are you ready?
October 1, 2014 | Annie Korkowski
Content marketing is changing how consumers make buying decisions, how brands tell their stories and the way marketers execute marketing plans. If you haven’t dabbled in this form of marketing yet, it’s HIGH time. With a smart contenting marketing strategy, creating and distributing valuable content to attract your target audience will be effortless and more efficient.
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Are you following these content marketing best practices?
February 26, 2014 | Kristin Stires
As the importance of content marketing continues to grow in 2014, marketers need to be smarter and more strategic about execution.
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The art of real-time marketing
November 25, 2013 | Inga Rundquist
Real-time marketing, powered by social media and technology, has the potential to take messaging to a whole new level.
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