6 simple tips for a better blog

February 25, 2015 | Inga Rundquist

A blog is an easy medium for business content marketing. You’re not blogging? We recommend you start fanning that flame and give your customers some sizzling content. Why? Well, here are several reasons: It establishes your business as an industry thought leader and expert. It drives consumers to your website. A major part of SEO […]

The content marketing crusade – are you ready?

October 1, 2014 | Annie Korkowski

Content marketing is changing how consumers make buying decisions, how brands tell their stories and the way marketers execute marketing plans. If you haven’t dabbled in this form of marketing yet, it’s HIGH time. With a smart contenting marketing strategy, creating and distributing valuable content to attract your target audience will be effortless and more efficient.

Are you following these content marketing best practices?

February 26, 2014 | Kristin Stires

As the importance of content marketing continues to grow in 2014, marketers need to be smarter and more strategic about execution.

The art of real-time marketing

November 25, 2013 | Inga Rundquist

Real-time marketing, powered by social media and technology, has the potential to take messaging to a whole new level.

Education + Marketing = Engagement

July 24, 2013 | Lynn Manternach, Ph.D.

Thanks to content marketing, we have the opportunity to light fires of brand loyalty with targeted educational information.

Content marketing – the art of communicating without selling

October 21, 2011 | Inga Rundquist

Content marketing is the art of communicating with your target audiences without selling. Yup, WITHOUT selling.