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Dealing with jerks, bullies and trolls on social media
Online jerks, bullies and trolls are everywhere. We recently covered simple approaches for community managers to deal with trolls with the goal to reduce the anxiety that comes with trying to figure out how to handle mean comments on a brand platform.

3 key things to know when working with influencers
An influencer is someone who has the unique ability to connect with a niche audience and impact their mindsets and decision-making. You’ll likely find an influencer in whatever sector your brand falls. So how do you find the right influencers to work with?

Trouble writing? Start where the reader starts…
If you’ve been tasked with writing copy and you don’t know where to begin, “start where the reader starts” reminds us to think about what the consumer of the information would want. Looking at your brand through your customers’ eyes is an important exercise for any writer.

Combine PR with social media for powerful results
In today’s digital and online world, a significant component of marketing is social media. By combining traditional PR tactics with strategic social media efforts, you can ignite awareness and begin to convert prospects. We show you how with this example....

Are you being REAL with customers? The value of getting personal…
How well do your customers know you? Not just your brand but YOU … you as a person? How much do you share of your personal life, not only on social media, but in person? And are those messages consistent?

How to use Facebook to make your events a success
While the traditional methods of promoting events are still valid, social media has proven to be an incredibly powerful tool to fire up event attendance. The results are impressive considering the cost of advertising on social media, especially when compared to more traditional methods of advertising.

How to carve out a solid position in the marketplace
Standing out in a crowded market can be quite a challenge. This is especially true in a parity market where everyone seems to offer and claim the same things. However, if you can identify and develop a strong brand identity, you’ll soon be on your way. You just have to keep in mind certain branding essentials…

Heed the dangers of tone-deaf marketing
The world of social media has led to some pretty amazing interactive campaigns. (See here, here and here for some examples.) But as marketers we know that “the internet” can also tear poorly-judged campaigns to shreds … and they can do so very quickly and VERY publicly. Ironically, the worst campaign can get just as […]

6 simple tips for a better blog
A blog is an easy medium for business content marketing. You’re not blogging? We recommend you start fanning that flame and give your customers some sizzling content. Why? Well, here are several reasons: It establishes your business as an industry thought leader and expert. It drives consumers to your website. A major part of SEO […]
Are you following these content marketing best practices?
As the importance of content marketing continues to grow in 2014, marketers need to be smarter and more strategic about execution.

The art of real-time marketing
Real-time marketing, powered by social media and technology, has the potential to take messaging to a whole new level.

Education + Marketing = Engagement
Thanks to content marketing, we have the opportunity to light fires of brand loyalty with targeted educational information.