A taste of website accessibility

January 14, 2020 | Tony Nagy

Is your website accessible to everyone who browses it? If you can’t answer that question confidently, you may want to consider reading this. 

What [em]powers MindFire – a glance at our technology

November 18, 2019 | Tony Nagy

It seems like businesses often consider technology as a major burden – like it’s some unfortunate necessity. At MindFire, we embrace it because we know it's a conduit through which our [rather expansive] brand-building ideas can flow freely.

Dealing with jerks, bullies and trolls on social media

April 29, 2019 | Inga Rundquist

Online jerks, bullies and trolls are everywhere. We recently covered simple approaches for community managers to deal with trolls with the goal to reduce the anxiety that comes with trying to figure out how to handle mean comments on a brand platform.

Is mobile taking over?

January 29, 2019 | Sarah Dixon

Nielsen’s 2018 audience report shows that 18-34 year-olds now spend more time on their phones than television, which means that we, as marketers, need to think about how to connect with younger audiences via mobile platforms.

So you think you need a new website…

October 30, 2017 | Caroline Schweitzer

While the chances are good that your website needs a fresh redesign (what? No one uses Flash anymore?), it could also indicate that your company’s overall branding and marketing efforts could use some attention, too.

Track advertising ROI with UTM links and conversion tracking

February 22, 2016 | Inga Rundquist

There’s a famous quote in the advertising world by John Wanamaker, the first retailer to place a full-page ad: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”