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Is mobile taking over?
Is mobile taking over?
January 29, 2019 | Sarah Dixon
Nielsen’s 2018 audience report shows that 18-34 year-olds now spend more time on their phones than television, which means that we, as marketers, need to think about how to connect with younger audiences via mobile platforms.
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So you think you need a new website…
October 30, 2017 | Caroline Schweitzer
While the chances are good that your website needs a fresh redesign (what? No one uses Flash anymore?), it could also indicate that your company’s overall branding and marketing efforts could use some attention, too.
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UTM tracking helps measure marketing ROI
Track advertising ROI with UTM links and conversion tracking
February 22, 2016 | Inga Rundquist
There’s a famous quote in the advertising world by John Wanamaker, the first retailer to place a full-page ad: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
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Google Mobilegeddon
Google’s “Mobilegeddon:” Are you missing out on mobile search traffic?
May 7, 2015 | Inga Rundquist
Tuesday, April 21, 2015. That’s the day that will go down in history as Google’s “Mobilegeddon.” On April 21, Google rolled out its mobile-friendly update globally. This means that Google is now boosting the ranking of mobile-friendly pages on mobile search results. In other words – when someone uses Google to search on their smart-phone […]
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Are you ready for the Internet of Things?
May 27, 2014 | Inga Rundquist
Pew respondents painted a pretty interesting picture of how the Internet of Things will evolve in the next 11 years ...
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Hello Hummingbird, goodbye Google keyword data
November 1, 2013 | Inga Rundquist
Google has made some major changes in the past months and it’s important we pay attention
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