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Capture your audience's attention with compelling video content! In this post we share essential techniques to create engaging videos that meet today's thirst for video content.

By leaning into Reels, you can work with the algorithm to build your brand, rather than fighting against it.

If a picture is worth 1,000 words, a video is worth many more. Here's how YouTube can help you grow your brand.

You’ve seen it before…that marketing campaign that’s run a little too long and has been promoted a little too often. Ad fatigue occurs when an audience sees ads so often that they become bored and stop paying attention. At MindFire, it’s our job to prevent ad fatigue by keeping campaigns fresh and exciting. Here are a few ways we get started.

TikTok is an iOS and Android app that can be used to film, edit and share videos that are three minutes or less. We take a deep dive into TIkTok and share some considerations on whether your brand should join. 

About one year ago, our nation went into a lockdown to help slow the spread of COVID-19. While where we worked and how we worked changed dramatically, the need to quickly create good work did not. Now, we’re taking a look back and sharing our key learnings. 

For many people, social media can be a mindless pastime. For brands, that presents a unique challenge: stop the scroll and engage their audience. And that is accomplished through mindful strategy, which often includes video. So how do you get social videos to work for your brand?

If you’re annoyed by all the bad TV commercials out there, you should be. Just about everyone else is annoyed by them, too. Sadly, there’s probably no quicker way to lower brand perception than creating low-budget TV spots. When was the last time you hired a lawyer who had TV commercials? Yep, never.

Music can create a powerful, nuanced emotional state. It can communicate feelings in a particular moment, the mood of a scene or the overall spot's tone. And it does it in a way that’s impossible with any other tools.

Snapchat is different from other social media platforms because the app most accurately allows users to share real life experiences.

From empowering messaging for girls to a giant spider dog … if it seems like online videos are everywhere these days, it’s because they are. Audiences are shifting to prefer video over other content, and according to this MarketingProfs article, 2015 will be the year of video marketing! So let’s talk about the power of online video marketing. But first, […]

What do you think? Is the mere talk value surrounding the Super Bowl ads justification enough for the hair-raising media buy?