Big
Thinking

hands typing on laptop
Digital, SEO, content, social and design resources to up your game
December 3, 2024 | Olivia Martinez
Enhance your marketing skills with expert-recommended resources covering SEO, design, social, analytics and video production.
two people looking at laptop
Why metrics matter in marketing
October 22, 2024 | Olivia Martinez
Learn why tracking metrics is key to smarter marketing. Discover how data-driven insights boost ROI, optimize campaigns and elevate your brand.
Your bottom line depends on your brand
February 23, 2024 | Amy Behning
If you want to build your bottom line, start with a brand assessment. Take stock of the three elements of a strong brand: audience understanding, messaging and visual identity.  
Research-backed marketing: How good data drives good decisions
November 20, 2023 | Kristin Enright
Research can reveal what customers and potential customers already think about your brand. The raw data is important, but the real value lies in the actionable insights that research reveal. When we present research results to our clients, we always provide actionable recommendations that they can implement immediately.
Understanding the benefits of survey research
March 18, 2022 | Kristin Enright
Surveys as a research tool help brands better understand their audience. Here are some helpful tips to get started!
The importance of a campaign refresh…and how we do it
October 14, 2021 | Amanda Bertolozzi
You’ve seen it before…that marketing campaign that’s run a little too long and has been promoted a little too often. Ad fatigue occurs when an audience sees ads so often that they become bored and stop paying attention. At MindFire, it’s our job to prevent ad fatigue by keeping campaigns fresh and exciting. Here are a few ways we get started.
Selecting media metrics that matter
June 3, 2021 | James Patrick Schmidt
The trick with building a media plan, and a successful measurement plan to go with it, is to select the metrics that matter for your business before picking your ad placements.
Five steps to boost your brand with analytics
July 20, 2020 | MindFire Team
Studies have shown that when companies adopt data-driven marketing strategies, they see as much as 30 percent in cost efficiency savings. We’re going to let you behind the curtain with these five steps to boost your brand with analytics.
It’s a matter of trust
April 18, 2017 | MindFire Team
When a consumer buys a brand, it’s an act of trust. When you consistently deliver on your brand promise, you complete the circle of trust. It’s really that simple. If you don’t deliver on your promise, your customer won’t feel confident with your brand, and they won’t be a customer much longer.
Are your customers satisfied?
April 3, 2017 | MindFire Team
How satisfied are your customers? Are they as satisfied with your product or service as they were at this time last year? How does your level of customer satisfaction compare with that of your top competitors?
All things RESEARCH – our most popular articles about brand and market research
June 20, 2016 | MindFire Team
As a marketer, you’re always trying to figure out what makes your target audience tick. Sometimes that’s obvious. Most of the time, it’s not. At MindFire, we believe in the power of research.
Track advertising ROI with UTM links and conversion tracking
February 22, 2016 | Inga Rundquist
There’s a famous quote in the advertising world by John Wanamaker, the first retailer to place a full-page ad: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”