An influencer is someone who has the unique ability to connect with a niche audience and impact their mindsets and decision-making. You’ll likely find an influencer in whatever sector your brand falls. So how do you find the right influencers to work with?

With so many different platforms to choose from, how do you know what the best platform is for your brand?

In addition to creating amazing, kick-arse content that resonates with your audience, one way to encourage engagement is to become very proactive about engaging your community in conversations.

I’ve spent a fair amount of my time over the past nine years helping MindFire clients develop, manage and measure social media marketing programs. Here are a few things I’ve learned that just might save you a headache or two…

The disappearing video and images that were made popular by Snapchat – and are now exploding on Instagram Stories – may disappear from your feed in 24 hours, but it looks like the medium warrants a more permanent spot in brands’ marketing mix.

In today’s digital and online world, a significant component of marketing is social media. By combining traditional PR tactics with strategic social media efforts, you can ignite awareness and begin to convert prospects. We show you how with this example....