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Authenticity belongs in the feed: UGC is more than a trend
Resharing UGC fosters authenticity, builds credibility and sparks conversations. When users tag you in their content, they’re not just engaging with your brand – they’re inviting their followers to join the conversation, too.
Digital, SEO, content, social and design resources to up your game
Enhance your marketing skills with expert-recommended resources covering SEO, design, social, analytics and video production.
Crafting killer videos: hook ‘em, pace it and keep it snappy
Capture your audience's attention with compelling video content! In this post we share essential techniques to create engaging videos that meet today's thirst for video content.
The smart marketer’s guide to using AI for social media
Artificial Intelligence (AI) has ushered in transformative change across the world. It’s reshaping how businesses operate, from personalized customer experiences to optimized supply chains, and from predictive maintenance to advanced healthcare diagnostics. One area where AI has made a significant impact is in marketing, specifically social media. AI is reshaping social media in four main […]
Have you been influenced by a “de-influencer”?
This is no small trend! “De-influencers” are steering their audiences away from overpriced, ineffective products and are instead guiding them to buy nothing or find a “dupe,” a similar, more affordable version.
Facebook Hacks – 6 ways to prepare yourself and mitigate risks
It’s Monday morning. You open your organization’s Facebook page and discover there’s a post you don’t recognize and didn’t publish. You try to remove it and realize your administrative rights have been revoked. It gets worse – you see there’s an ad running from your page, and your credit card is racking up the charges.
Facebook pages have a new look – are you here for it?
According to Meta, NPE is a new way for page admins to manage their professional presence by helping them build their brand, grow their audience and connect with followers.
Instagram is all in on Reels – and you should be, too!
By leaning into Reels, you can work with the algorithm to build your brand, rather than fighting against it.
How to level up on YouTube
If a picture is worth 1,000 words, a video is worth many more. Here's how YouTube can help you grow your brand.
Leveraging LinkedIn – what c-suite execs should know
Hey execs - are you spending time on LinkedIn? Here's how growing your presence can have a dramatic impact on your personal brand and business.
The importance of a campaign refresh…and how we do it
You’ve seen it before…that marketing campaign that’s run a little too long and has been promoted a little too often. Ad fatigue occurs when an audience sees ads so often that they become bored and stop paying attention. At MindFire, it’s our job to prevent ad fatigue by keeping campaigns fresh and exciting. Here are a few ways we get started.
Should your brand be on TikTok?
TikTok is an iOS and Android app that can be used to film, edit and share videos that are three minutes or less. We take a deep dive into TIkTok and share some considerations on whether your brand should join.