The evolution of digital broadcast in your neighborhood
September 21, 2020 | James Patrick Schmidt
Digital channels have become more accessible, and there are some great new digital branding opportunities to reach more of your audience – especially those who have cut the cord.
Mind the (digital) gap
August 5, 2019 | James Patrick Schmidt
With so many places to spend your advertising budget, it can feel impossible to decide which mediums are best. The onslaught of digital ads is even more confusing, but instead of playing it safe with tried-and-true approaches, it's time to start getting digital.
How to create a positive ad experience
April 10, 2018 | James Patrick Schmidt
As a media buyer, I’m constantly evaluating and re-evaluating media outlets for reach, frequency, impressions and engagement. This type of analysis is important when making decisions about where to spend your ad dollars – but it’s not the only thing you should think about when creating a media campaign...
Are you ready for the Internet of Things?
May 27, 2014 | Inga Rundquist
Pew respondents painted a pretty interesting picture of how the Internet of Things will evolve in the next 11 years ...
Consumer trust in online advertising is growing
September 26, 2013 | Inga Rundquist
Here’s something that should add a little spring to your step: trust in online advertising is increasing.
4 things political campaign ads can teach us about marketing
October 24, 2012 | Inga Rundquist
Elections bring advertising - and especially TV spots - to the forefront, and we can learn a lot from them.