Mind the (digital) gap

August 5, 2019 | James Patrick Schmidt

With so many places to spend your advertising budget, it can feel impossible to decide which mediums are best. The onslaught of digital ads is even more confusing, but instead of playing it safe with tried-and-true approaches, it's time to start getting digital.

How to create a positive ad experience

April 10, 2018 | James Patrick Schmidt

As a media buyer, I’m constantly evaluating and re-evaluating media outlets for reach, frequency, impressions and engagement. This type of analysis is important when making decisions about where to spend your ad dollars – but it’s not the only thing you should think about when creating a media campaign...

Are you ready for the Internet of Things?

May 27, 2014 | Inga Rundquist

Pew respondents painted a pretty interesting picture of how the Internet of Things will evolve in the next 11 years ...

Consumer trust in online advertising is growing

September 26, 2013 | Inga Rundquist

Here’s something that should add a little spring to your step: trust in online advertising is increasing.

4 things political campaign ads can teach us about marketing

October 24, 2012 | Inga Rundquist

Elections bring advertising - and especially TV spots - to the forefront, and we can learn a lot from them.

As an advertiser, are daily deal sites like Groupon really worth it?

June 27, 2011 | Inga Rundquist

More than likely, you're one of the millions of people who receive a daily Groupon email full of smokin' hot deals and discounts. From an advertising perspective - are social buying sites like Groupon or Living Social really worth it?