MindFire Communications, Inc.
How to create a positive ad experience
How to create a positive ad experience
April 10, 2018 | James Patrick Schmidt
As a media buyer, I’m constantly evaluating and re-evaluating media outlets for reach, frequency, impressions and engagement. This type of analysis is important when making decisions about where to spend your ad dollars – but it’s not the only thing you should think about when creating a media campaign...
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Are you ready for the Internet of Things?
May 27, 2014 | Inga Rundquist
Pew respondents painted a pretty interesting picture of how the Internet of Things will evolve in the next 11 years ...
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Consumer trust in online advertising is growing
September 26, 2013 | Inga Rundquist
Here’s something that should add a little spring to your step: trust in online advertising is increasing.
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4 things political campaign ads can teach us about marketing
October 24, 2012 | Inga Rundquist
Elections bring advertising - and especially TV spots - to the forefront, and we can learn a lot from them.
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As an advertiser, are daily deal sites like Groupon really worth it?
June 27, 2011 | Inga Rundquist
More than likely, you're one of the millions of people who receive a daily Groupon email full of smokin' hot deals and discounts. From an advertising perspective - are social buying sites like Groupon or Living Social really worth it?
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Media buying tips for midterm elections
May 4, 2010 | Inga Rundquist
You may not like what you're about to hear, but in just a few months our airwaves will once again be filled with countless political ads full of promises, finger pointing and baby holding.
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