Selecting media metrics that matter
June 3, 2021 | James Patrick Schmidt
The trick with building a media plan, and a successful measurement plan to go with it, is to select the metrics that matter for your business before picking your ad placements.
4 Takeaways marketers should bring into 2021
December 17, 2020 | Amy Behning
From a marketing perspective, we must learn from this year and find ways to use our experiences to our advantage moving ahead. In the year of takeout, here are four takeaways to start 2021 on the right note.
The evolution of digital broadcast in your neighborhood
September 21, 2020 | James Patrick Schmidt
Digital channels have become more accessible, and there are some great new digital branding opportunities to reach more of your audience – especially those who have cut the cord.
Mind the (digital) gap
August 5, 2019 | James Patrick Schmidt
With so many places to spend your advertising budget, it can feel impossible to decide which mediums are best. The onslaught of digital ads is even more confusing, but instead of playing it safe with tried-and-true approaches, it's time to start getting digital.
How to create a positive ad experience
April 10, 2018 | James Patrick Schmidt
As a media buyer, I’m constantly evaluating and re-evaluating media outlets for reach, frequency, impressions and engagement. This type of analysis is important when making decisions about where to spend your ad dollars – but it’s not the only thing you should think about when creating a media campaign...