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Capture your audience's attention with compelling video content! In this post we share essential techniques to create engaging videos that meet today's thirst for video content.

Make sure your story is the one that gets told by using best practices to secure your brand as a dependable source.

While trust is in a state of crisis, consider these 3 ways brands can earn and keep trust for the betterment of all.

If a picture is worth 1,000 words, a video is worth many more. Here's how YouTube can help you grow your brand.

You’ve seen it before…that marketing campaign that’s run a little too long and has been promoted a little too often. Ad fatigue occurs when an audience sees ads so often that they become bored and stop paying attention. At MindFire, it’s our job to prevent ad fatigue by keeping campaigns fresh and exciting. Here are a few ways we get started.

The trick with building a media plan, and a successful measurement plan to go with it, is to select the metrics that matter for your business before picking your ad placements.

About one year ago, our nation went into a lockdown to help slow the spread of COVID-19. While where we worked and how we worked changed dramatically, the need to quickly create good work did not. Now, we’re taking a look back and sharing our key learnings. 

Digital channels have become more accessible, and there are some great new digital branding opportunities to reach more of your audience – especially those who have cut the cord.

With so many places to spend your advertising budget, it can feel impossible to decide which mediums are best. The onslaught of digital ads is even more confusing, but instead of playing it safe with tried-and-true approaches, it's time to start getting digital.

Nielsen’s 2018 audience report shows that 18-34 year-olds now spend more time on their phones than television, which means that we, as marketers, need to think about how to connect with younger audiences via mobile platforms.

As a marketer, there are a lot of ways to take advantage of this new technology. It helps to be inspired by what others are doing. Here are just a few.

If you’re annoyed by all the bad TV commercials out there, you should be. Just about everyone else is annoyed by them, too. Sadly, there’s probably no quicker way to lower brand perception than creating low-budget TV spots. When was the last time you hired a lawyer who had TV commercials? Yep, never.