As a media buyer, I’m constantly evaluating and re-evaluating media outlets for reach, frequency, impressions and engagement. This type of analysis is important when making decisions about where to spend your ad dollars – but it’s not the only thing you should think about when creating a media campaign...

Pew respondents painted a pretty interesting picture of how the Internet of Things will evolve in the next 11 years ...

Here’s something that should add a little spring to your step: trust in online advertising is increasing.

Elections bring advertising - and especially TV spots - to the forefront, and we can learn a lot from them.

More than likely, you're one of the millions of people who receive a daily Groupon email full of smokin' hot deals and discounts. From an advertising perspective - are social buying sites like Groupon or Living Social really worth it?

You may not like what you're about to hear, but in just a few months our airwaves will once again be filled with countless political ads full of promises, finger pointing and baby holding.