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Should you be branding, marketing or advertising?
branding, marketing, advertising, mindfire communications, lynn manternach
Should you be branding, marketing or advertising?
June 6, 2017 | Lynn Manternach, Ph.D.
The differences between branding, marketing and advertising can be confusing. The terms are increasingly used interchangeably, which only adds to the confusion. All three are important, but for different reasons. So what is the difference between branding, marketing and advertising?
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trust, branding, research, lynn manternach, mindfire communication
It’s a matter of trust
April 18, 2017 | Lynn Manternach, Ph.D.
When a consumer buys a brand, it’s an act of trust. When you consistently deliver on your brand promise, you complete the circle of trust. It’s really that simple. If you don’t deliver on your promise, your customer won’t feel confident with your brand, and they won’t be a customer much longer.
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chris stolz, branding, mindfire communications
How to carve out a solid position in the marketplace
April 10, 2017 | Chris Stoltz
Standing out in a crowded market can be quite a challenge. This is especially true in a parity market where everyone seems to offer and claim the same things. However, if you can identify and develop a strong brand identity, you’ll soon be on your way. You just have to keep in mind certain branding essentials…
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360 degree video, 360 degree media, mindfire communications, chris stoltz
360° media: opening up possibility
March 20, 2017 | Chris Stoltz
As a marketer, there are a lot of ways to take advantage of this new technology. It helps to be inspired by what others are doing. Here are just a few.
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lynn manternach, brand development, prophet
What’s the most relevant brand in your life?
December 5, 2016 | Lynn Manternach, Ph.D.
Are there any brands you just can’t live without? Brands that make your world a better place because they seem to understand what you want and consistently deliver the experiences you crave?
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rebranding, mindfire communications, lynn manternach
Minimize the risk of rebranding
October 3, 2016 | Lynn Manternach, Ph.D.
Rebranding. Does that word make you a little anxious? If you’re thinking about evolving your company or organization’s brand you’re probably facing a variety of emotions, both positive and negative.
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