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What [em]powers MindFire – a glance at our technology
What powers your storytelling
What [em]powers MindFire – a glance at our technology
November 18, 2019 | Tony Nagy
It seems like businesses often consider technology as a major burden – like it’s some unfortunate necessity. At MindFire, we embrace it because we know it's a conduit through which our [rather expansive] brand-building ideas can flow freely.
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Your personal brand can help boost your business brand
June 28, 2019 | Lynn Manternach, Ph.D.
Your personal brand has the potential to add value to your organization’s brand. In fact, there’s often a very fine line between a company’s brand and the personal brands of its leadership and team.
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When it comes to branding – research should come first
February 27, 2019 | Sarah Larson
Use insights from research to drive strategy and recommendations. It takes the guesswork out of your decisions and provides you with the information you need to fine-tune your message and figure out how to truly connect with your audience. At no point is that research phase more important than when you’re building or refining your brand.
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Your copy is only as good as your designer
December 17, 2018 | Caroline Schweitzer
You can have the best headline in the universe, but if the design and visual execution of the message isn’t awesome, it will fall flat. Design and copy must always work together to create an intentional and effective brand touchpoint.
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mindfire communications, mindfire, case levigne, brand, brand apologies
Brand apologies – We’re sorry. Please forgive us.
September 6, 2018 | Casey Levigne
Social media increases brand communication challenges because everyone has a voice and subsequently an opinion they would like to express. Some of the biggest brands like Uber, Facebook and Wells Fargo have come under fire as of late for misusing user data, misrepresenting services and sexual harassment claims and accounts of rider-driver violence.
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caroline alterbern, content marketing, blog articles, content marketing strategy, mindfire communications, content
Evergreen content. Why you need it and why it’s beautiful.
July 25, 2018 | Caroline Schweitzer
In a world where Google is constantly updating its algorithm, competitors are outputting content and you’re growing weary of this seemingly never-ending content battle, what can you do? Enter “evergreen” content to save the day!
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