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Brand apologies – We’re sorry. Please forgive us.
mindfire communications, mindfire, case levigne, brand, brand apologies
Brand apologies – We’re sorry. Please forgive us.
September 6, 2018 | Casey Levigne
Social media increases brand communication challenges because everyone has a voice and subsequently an opinion they would like to express. Some of the biggest brands like Uber, Facebook and Wells Fargo have come under fire as of late for misusing user data, misrepresenting services and sexual harassment claims and accounts of rider-driver violence.
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caroline alterbern, content marketing, blog articles, content marketing strategy, mindfire communications, content
Evergreen content. Why you need it and why it’s beautiful.
July 25, 2018 | Caroline Altenbern
In a world where Google is constantly updating its algorithm, competitors are outputting content and you’re growing weary of this seemingly never-ending content battle, what can you do? Enter “evergreen” content to save the day!
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brand voice, mindfirecommunications, marketing, branding, brand voice, caroline alternbern
Find your brand voice in 3 steps
January 16, 2018 | Caroline Altenbern
Close your eyes and imagine your brand’s voice. What do you hear? If you’re not sure what you hear you should spend some time tending to the vocal box of your company’s voice.
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branding, marketing, advertising, mindfire communications, lynn manternach
Should you be branding, marketing or advertising?
June 6, 2017 | Lynn Manternach, Ph.D.
The differences between branding, marketing and advertising can be confusing. The terms are increasingly used interchangeably, which only adds to the confusion. All three are important, but for different reasons. So what is the difference between branding, marketing and advertising?
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trust, branding, research, lynn manternach, mindfire communication
It’s a matter of trust
April 18, 2017 | Lynn Manternach, Ph.D.
When a consumer buys a brand, it’s an act of trust. When you consistently deliver on your brand promise, you complete the circle of trust. It’s really that simple. If you don’t deliver on your promise, your customer won’t feel confident with your brand, and they won’t be a customer much longer.
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chris stolz, branding, mindfire communications
How to carve out a solid position in the marketplace
April 10, 2017 | Chris Stoltz
Standing out in a crowded market can be quite a challenge. This is especially true in a parity market where everyone seems to offer and claim the same things. However, if you can identify and develop a strong brand identity, you’ll soon be on your way. You just have to keep in mind certain branding essentials…
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