Research-backed marketing: How good data drives good decisions

November 20, 2023 | Kristin Enright

Research can reveal what customers and potential customers already think about your brand. The raw data is important, but the real value lies in the actionable insights that research reveal. When we present research results to our clients, we always provide actionable recommendations that they can implement immediately.

A strong brand leads to a fast (and fun!) partnership on breaking news

October 5, 2023 | Denise Hnytka

When a solid brand foundation is in place, it becomes much easier and more efficient to execute special campaigns and events for our clients, like the Quad Cities International Airport.

5 keys to creating high quality content

September 18, 2023 | Kristin Stires

Understanding your brand gives you the opportunity to create authentic, high-quality content that resonates with your audience. That’s marketing gold!

Does your brand need a podcast?

March 29, 2023 | Denise Hnytka

Podcasts open up opportunities for content creators to reach new audiences in a more intimate, long-format way. And it no longer requires access to expensive studio equipment. We take stock of the environment, considering reasons why you should and shouldn’t jump on the podcast bandwagon.

Marketing trends to watch in 2023

February 21, 2023 | Denise Hnytka

If you're like most marketers, January flew by and you're already knee-deep in driving implementation for the new year. Check out these five top trends to make sure your actions are hitting the mark.

Grill the Arsonist – Chloe R.

February 17, 2023 | Denise Hnytka

As a Brand Arsonist, Chloe knows smart marketing strategies build brand loyalty. Chloe shares the source of her inspiration in this edition of “Grill the Arsonist.”