Is your brand feeling creatively stifled? Try these steps.
February 19, 2020 | Caroline Schweitzer
We often create rules that aren’t even there, or we’re trying to work within a box that has been set by our colleagues. So, the question becomes a matter of “thinking outside the box.”
How packaging design affects choices
December 16, 2019 | Kyle Krier
Different brands use different colors, photos and fonts along with a variety of other design elements to stand out on that shelf. At MindFire, we use a wide variety of design elements to help positively affect our clients’ target audiences – to essentially make our clients stand out.
What [em]powers MindFire – a glance at our technology
November 18, 2019 | Tony Nagy
It seems like businesses often consider technology as a major burden – like it’s some unfortunate necessity. At MindFire, we embrace it because we know it's a conduit through which our [rather expansive] brand-building ideas can flow freely.
Your personal brand can help boost your business brand
June 28, 2019 | Lynn Manternach, Ph.D.
Your personal brand has the potential to add value to your organization’s brand. In fact, there’s often a very fine line between a company’s brand and the personal brands of its leadership and team.
When it comes to branding – research should come first
February 27, 2019 | Sarah Larson
Use insights from research to drive strategy and recommendations. It takes the guesswork out of your decisions and provides you with the information you need to fine-tune your message and figure out how to truly connect with your audience. At no point is that research phase more important than when you’re building or refining your brand.
Your copy is only as good as your designer
December 17, 2018 | Caroline Schweitzer
You can have the best headline in the universe, but if the design and visual execution of the message isn’t awesome, it will fall flat. Design and copy must always work together to create an intentional and effective brand touchpoint.