Instagram Stories – what marketers need to know
November 28, 2017 | Michael Corsiglia
The disappearing video and images that were made popular by Snapchat – and are now exploding on Instagram Stories – may disappear from your feed in 24 hours, but it looks like the medium warrants a more permanent spot in brands’ marketing mix.
Combine PR with social media for powerful results
June 15, 2017 | Inga Rundquist
In today’s digital and online world, a significant component of marketing is social media. By combining traditional PR tactics with strategic social media efforts, you can ignite awareness and begin to convert prospects. We show you how with this example....
Are you being REAL with customers? The value of getting personal…
May 22, 2017 | Whitney Carnahan
How well do your customers know you? Not just your brand but YOU … you as a person? How much do you share of your personal life, not only on social media, but in person? And are those messages consistent?
How to use Facebook to make your events a success
May 1, 2017 | Inga Rundquist
While the traditional methods of promoting events are still valid, social media has proven to be an incredibly powerful tool to fire up event attendance. The results are impressive considering the cost of advertising on social media, especially when compared to more traditional methods of advertising.
Leslie Jones and the story of NBC’s real-time marketing success
August 22, 2016 | Inga Rundquist
In today’s digital branding world, speed and agility are decisive competitive advantages. Being able to recognize a marketing opportunity and being able to act on that opportunity quickly can become a game changer for your brand.
Is it time to get snappin’? How to figure out if your brand should be on Snapchat
May 9, 2016 | Emily Bettridge
Snapchat is different from other social media platforms because the app most accurately allows users to share real life experiences.