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An image with a color wheel and the copy "New thinker's index."
What kind of New Thinker are you?
March 29, 2012 | Inga Rundquist
Have you heard of Hyundai's New Thinkers Index?
A hand drawn graph comparing cost to value, with an arrow hitting a bullseye on the graph.
50 ways to measure marketing success
February 29, 2012 | Inga Rundquist
In marketing, defining success is a critical component to any campaign. And while it's easy to ask the question, coming up with an answer can often feel like convincing a posse of teenagers to give up their cell phones for a day.
A mouse pointer clicking on a search bar that reads "search."
How does Google Caffeine impact your website?
June 29, 2010 | Inga Rundquist
Have you heard of Google Caffeine? We're not talking about a brand new premium coffee product that will power super geeks for hours at a time. No, Google Caffeine is the new search index that was launched by Google at the beginning of June.
A man speaking in profile with a jumble of letters coming out of his mouth.
Your brand is what the consumer says it is
August 5, 2009 | MindFire Team
When it comes to making decisions about which product or service to purchase, who do you trust? Newspaper articles? TV ads? Company web sites?
An illustration of multiple hands holding up lighters.
MindFire Measurable Marketing Manifesto
March 25, 2009 | Inga Rundquist
Unless your marketing dollars grow on trees, a big part of your job as a marketing professional is about validating your budget to your superiors - especially in an economy such as this one.
Three people sitting in front of a laptop.
Looking for ways to connect with your customers?
January 30, 2009 | Inga Rundquist
One of the most compelling aspects of marketing in the digital age is the ability to connect with your customers. Technology has made it possible to engage your audience and get them to interact with your brand in a very powerful way.