50 ways to measure marketing success
What’s your definition of success?
If you’re one of our (smokin’ hot) clients, you’ve undoubtedly heard one of us ask you something that sounded a lot of like this: "How will you measure the success of this campaign?” or "How will you determine if this project was effective or not?”
In marketing, defining success is a critical component to any campaign. And while it’s easy to ask the question, coming up with an answer can often feel like convincing a posse of teenagers to give up their cell phones for a day. (Translation – it’s hard. Real hard!)
To help you through this process, we’ve put together a list of many different ways you can measure success. In fact we came up with 50 of them! Here we go:
- Increase in unique visitors to your website or campaign landing page.
- Increase in page views on your website.
- Number of click-throughs to the product you’re promoting.
- Percentage increase in product sales.
- Increase in requests for an info kit, sales kit or product brochure.
- Number of phones calls to your service lines (or phone line established for specific campaign).
- Number of direct sales leads as a result of the campaign.
- Change in search engine rankings for your brand’s website.
- Number of new vs. returning visitors to your website.
- Increase in visitor loyalty to your website.
- Number of click-throughs from sponsored search campaigns.
- Conversions from online campaigns.
- Number of people who subscribe to your blog RSS feed.
- Number of comments on a blog post.
- Number of interactions (positive or negative) on your social media platforms.
- Number of people who have liked your business’ Facebook fan page.
- Number of people "talking about this” on your Facebook page.
- Number of engaged Facebook users.
- The number of unique people who have seen your Facebook post virally.
- Number of check-ins via Facebook or Foursquare.
- Number of Twitter followers.
- Number of favorited Twitter posts.
- Number of retweets or Twitter replies.
- Number of newspaper articles generated in response to a PR campaign.
- Number of times your brand was mentioned in a media article, on Facebook or on Twitter.
- Number of times your staff is contacted for a PR interview request.
- Number of YouTube channel views.
- Number of subscribers to your YouTube channel.
- Number of YouTube video views.
- Number of inbound links to your website or specific campaign landing page.
- Number of new subscribers, such as email newsletter subscribers.
- Shift in sentiment before, during, and after social marketing programs.
- Time spent on your website or campaign landing page.
- Percentage of traffic generated (unique clicks) from paid media.
- Percentage of traffic generated from earned media (PR efforts).
- Number of entries into a contest.
- Number of free whitepapers or case studies downloaded.
- Number of customers/prospects assisted by customer service team.
- Redemption rate for a coupon or special discount.
- Number of product reviews left on your website.
- Rate of customers/visitor retention.
- Change in market share.
- Number of click through on your email newsletter.
- Attendance generated at in-person events like a tradeshow or open house.
- Email newsletter delivery rate.
- Decrease in email newsletter’s bounce rate.
- Increase in number of email newsletter shares or forwards.
- Percentage of revenue per email newsletter sent.
- Positive comments and feedback from customers.
- Increase in customer satisfaction levels through customer research.
So next time you’re about to embark on a new marketing adventure, ask yourself "how will I measure success?”