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360° media: opening up possibility
As a marketer, there are a lot of ways to take advantage of this new technology. It helps to be inspired by what others are doing. Here are just a few.
Track advertising ROI with UTM links and conversion tracking
There’s a famous quote in the advertising world by John Wanamaker, the first retailer to place a full-page ad: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
Google’s “Mobilegeddon:” Are you missing out on mobile search traffic?
Tuesday, April 21, 2015. That’s the day that will go down in history as Google’s “Mobilegeddon.” On April 21, Google rolled out its mobile-friendly update globally. This means that Google is now boosting the ranking of mobile-friendly pages on mobile search results. In other words – when someone uses Google to search on their smart-phone […]
5 tips for sizzlin’ online videos
From empowering messaging for girls to a giant spider dog … if it seems like online videos are everywhere these days, it’s because they are. Audiences are shifting to prefer video over other content, and according to this MarketingProfs article, 2015 will be the year of video marketing! So let’s talk about the power of online video marketing. But first, […]
Are you ready for the Internet of Things?
Pew respondents painted a pretty interesting picture of how the Internet of Things will evolve in the next 11 years ...
Hello Hummingbird, goodbye Google keyword data
Google has made some major changes in the past months and it’s important we pay attention
Consumer trust in online advertising is growing
Here’s something that should add a little spring to your step: trust in online advertising is increasing.
What is responsive website design?
There’s a new buzzword in town, and it’s high time we discuss it: responsive web design. What is it and do you need to be worried about it?
Are you connecting your online and offline marketing?
All too often marketers get stuck creating distinct campaigns and content for print and digital without leveraging the power of both.
When it comes to service, perception is reality
Providing great customer service is all about expectations - yours and theirs.
Pinterest bursts into social media world, becomes top traffic driver for retailers
Pinterest was the 60th most-visited website in the US last month, with total visits growing from 10 million to 17 million since the start of the year.
As an advertiser, are daily deal sites like Groupon really worth it?
More than likely, you're one of the millions of people who receive a daily Groupon email full of smokin' hot deals and discounts. From an advertising perspective - are social buying sites like Groupon or Living Social really worth it?