Connecting the dots when it comes to online and offline marketing can be a challenge. All too often marketers get stuck creating distinct campaigns and content for print and digital without leveraging the power of both.
But remember - our audiences don’t fall into one category or the other. In most cases, they bounce freely back and forth between different types and formats of media. Consider this:
Catch our drift?
Rather than using an "either, or” mindset when you’re devising your marketing strategy, start to think about it more holistically. By integrating your online and offline marketing tactics you will generate even better results than just one tactic would have experienced on its own.
It’s kind of like throwing a match and some kerosene on some kindle. The resulting flame will be much larger than throwing just the match, or just the kerosene.
There are, of course, countless different ways to leverage both online and offline tactics.
Let’s take this hypothetical example: Jeff is opening a nursery and wants to raise awareness during the upcoming spring planting season. He has a number of online and offline marketing tactics at his disposal to help reach his goals:
Integrating Jeff’s online and offline marketing is where the real challenge and opportunity begins. By identifying how he can integrate online and offline tactics, he can increase his overall impact. For example:
By looking at all of his online and offline tools and then identifying ways they can work together, Jeff can increase the overall impact of his marketing dollars.