Effective branding leads to consistent communications that engage your audience and stand out in the marketplace. But solidifying your brand (your reputation!) in the marketplace doesn’t end with reaching new customers. Just as people want to buy from people they like, they want to work for companies that align with their values, image and culture.
In a competitive job market, your brand can serve as your best recruitment tool.
For organizations and companies to brand themselves as top employers, they need to cultivate a culture of employee satisfaction from top to bottom. Read on for ways your leadership and current team members can impact attracting top tier talent for your next job opening.
Executive thought leadership is a proven way to reach your target audiences by showcasing innovative thinking that could help a potential buyer or client solve a problem and improve their lives or their business. The same is true in the recruitment space.
Creating content that speaks to your organization’s expertise can attract the best talent – as professionals are often motivated by the desire to associate with the top minds in their field. Thought leadership can translate to posts on LinkedIn, blog articles or guest columns in local business publications.
Thought leadership can also show up in job descriptions. The key is understanding the balance between clearly describing expectations and giving the applicant a sense of the company culture. Your brand voice should be present, even in a job listing.
Company culture is an essential factor for about half of job seekers before they even decide to apply for your open position. They’ll investigate a company’s reputation before applying – and are willing to turn down a job based on reputation, even if it pays more.
Job satisfaction is a great indicator of employee retention, customer loyalty and financial outcomes for companies. Scientists who study psychology in the workplace found in one study that organizational culture, leadership and work-life balance are the top contributors to job satisfaction. You create culture through the vision and purpose behind your team’s work. Leadership communicates and demonstrates that vision while considering a work-life balance that gives employees choices to have more control over their work and environment.
What can you learn from this? Beyond competitive pay and benefits, employees are most likely to brag about working for companies that foster collaboration and career growth through purpose-driven work that considers the demands of their lives outside the office. Those internal culture wins show up in the quality of work and productivity that will end up in conversations and on social media. Employees want to share the ways they spend their days, how they engage in the communities they serve and, ultimately, become your very best brand ambassadors.
Ready to see what branding can do for your business? If you’re looking to spark a fire in your branding and recruitment strategy, give us a call!
