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Evergreen content. Why you need it and why it’s beautiful.
caroline alterbern, content marketing, blog articles, content marketing strategy, mindfire communications, content

Evergreen content. Why you need it and why it’s beautiful.

July 25, 2018 | Caroline Schweitzer

In a world where Google is constantly updating its algorithm, competitors are outputting content and you’re growing weary of this seemingly never-ending content battle, what can you do? Enter “evergreen” content to save the day!

brand voice, mindfirecommunications, marketing, branding, brand voice, caroline alternbern

Find your brand voice in 3 steps

January 16, 2018 | Caroline Schweitzer

Close your eyes and imagine your brand’s voice. What do you hear? If you’re not sure what you hear you should spend some time tending to the vocal box of your company’s voice.

josh nelson, how does your brand feel, sappi, david eagleman, mindfire communications, mindfire, branding, science of design, design

How does your brand feel – a deep dive

December 13, 2017 | Josh Nelson

Do you still hear the phrase “print is dead?” Pair that with the struggles in the newspaper industry and the dramatic rise of online advertising and we are likely to believe it. However, print is still a very relevant medium for your brand – and your brain – and there is scientific evidence to support it.

360 degree video, 360 degree media, mindfire communications, chris stoltz

360° media: opening up possibility

March 20, 2017 | Chris Stoltz

As a marketer, there are a lot of ways to take advantage of this new technology. It helps to be inspired by what others are doing. Here are just a few.

tv spots, mindfire communications, tv commercials, tv spots, ASAC, chris stoltz

Making good TV commercials on a scrappy budget

February 8, 2017 | Chris Stoltz

If you’re annoyed by all the bad TV commercials out there, you should be. Just about everyone else is annoyed by them, too. Sadly, there’s probably no quicker way to lower brand perception than creating low-budget TV spots. When was the last time you hired a lawyer who had TV commercials? Yep, never.

music, tv commercials, google, underarmour, university of phoenix, chris stoltz

The Good, the Bad and the Ugly – The effect of music

January 9, 2017 | Chris Stoltz

Music can create a powerful, nuanced emotional state. It can communicate feelings in a particular moment, the mood of a scene or the overall spot's tone. And it does it in a way that’s impossible with any other tools.

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