Go for the bold: Creating the perfect campaign headline
January 22, 2024 | Caroline Schweitzer
Writing the perfect headline is a key part of creating a campaign that stands out and drives results –whether it’s purely a brand awareness campaign or you’re trying to generate leads or sales. Ensuring your campaign has a unique, memorable headline that commands attention is the first step in your audience taking a desired action.
5 keys to creating high quality content
September 18, 2023 | Kristin Stires
Understanding your brand gives you the opportunity to create authentic, high-quality content that resonates with your audience. That’s marketing gold!
Grill the Arsonist – Denise H.
August 22, 2023 | Inga Rundquist
Denise is our resident news junkie who left broadcast television and went to the dark side – public relations! She’s also a mom of two boys and enjoys being active in the Quad Cities community.
Does your brand need a podcast?
March 29, 2023 | Denise Hnytka
Podcasts open up opportunities for content creators to reach new audiences in a more intimate, long-format way. And it no longer requires access to expensive studio equipment. We take stock of the environment, considering reasons why you should and shouldn’t jump on the podcast bandwagon.
Marketing trends to watch in 2023
February 21, 2023 | Denise Hnytka
If you're like most marketers, January flew by and you're already knee-deep in driving implementation for the new year. Check out these five top trends to make sure your actions are hitting the mark.
Grill the Arsonist – Chloe R.
February 17, 2023 | Denise Hnytka
As a Brand Arsonist, Chloe knows smart marketing strategies build brand loyalty. Chloe shares the source of her inspiration in this edition of “Grill the Arsonist.”