Five steps to boost your brand with analytics
July 20, 2020 | Erin McKenrick
Studies have shown that when companies adopt data-driven marketing strategies, they see as much as 30 percent in cost efficiency savings. We’re going to let you behind the curtain with these five steps to boost your brand with analytics.
How to stay true to your brand during a world crisis
April 14, 2020 | Erik Meade
It’s a scary time – not only for our health and well-being, but for businesses too. We know many businesses are wondering how to proceed. And as brand experts, we’re firm believers that a strong brand is even more important during a crisis.
Is your brand feeling creatively stifled? Try these steps.
February 19, 2020 | Caroline Schweitzer
We often create rules that aren’t even there, or we’re trying to work within a box that has been set by our colleagues. So, the question becomes a matter of “thinking outside the box.”
What [em]powers MindFire – a glance at our technology
November 18, 2019 | Tony Nagy
It seems like businesses often consider technology as a major burden – like it’s some unfortunate necessity. At MindFire, we embrace it because we know it's a conduit through which our [rather expansive] brand-building ideas can flow freely.
Account-Based Marketing – personalized marketing on steroids
September 9, 2019 | Erik Meade
Are your divisions stuck in silos, making it difficult to connect to appropriate leads? Enter one of 2019’s most buzzworthy phrases: Account Based Marketing, or ABM.
Mind the (digital) gap
August 5, 2019 | James Patrick Schmidt
With so many places to spend your advertising budget, it can feel impossible to decide which mediums are best. The onslaught of digital ads is even more confusing, but instead of playing it safe with tried-and-true approaches, it's time to start getting digital.