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The evolution of digital broadcast in your neighborhood
Evolution of man with regards to watching tv - sitting at tv, standing looking at ipad, hunched over phone, sitting looking at phone while watching tv

The evolution of digital broadcast in your neighborhood

September 21, 2020 | James Patrick Schmidt

Digital channels have become more accessible, and there are some great new digital branding opportunities to reach more of your audience – especially those who have cut the cord.

Woman online shops

Five steps to boost your brand with analytics

July 20, 2020 | Erin McKenrick

Studies have shown that when companies adopt data-driven marketing strategies, they see as much as 30 percent in cost efficiency savings. We’re going to let you behind the curtain with these five steps to boost your brand with analytics.

Mississippi River Distilling Company

How to stay true to your brand during a world crisis

April 14, 2020 | Erik Meade

It’s a scary time – not only for our health and well-being, but for businesses too. We know many businesses are wondering how to proceed. And as brand experts, we’re firm believers that a strong brand is even more important during a crisis.

people looking bored

Is your brand feeling creatively stifled? Try these steps.

February 19, 2020 | Caroline Schweitzer

We often create rules that aren’t even there, or we’re trying to work within a box that has been set by our colleagues. So, the question becomes a matter of “thinking outside the box.”

What powers your storytelling

What [em]powers MindFire – a glance at our technology

November 18, 2019 | Tony Nagy

It seems like businesses often consider technology as a major burden – like it’s some unfortunate necessity. At MindFire, we embrace it because we know it's a conduit through which our [rather expansive] brand-building ideas can flow freely.

ABM

Account-Based Marketing – personalized marketing on steroids

September 9, 2019 | Erik Meade

Are your divisions stuck in silos, making it difficult to connect to appropriate leads? Enter one of 2019’s most buzzworthy phrases: Account Based Marketing, or ABM.

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