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3 key things to know when working with influencers
3 key things to know when working with influencers
November 12, 2018 | Sarah Larson
An influencer is someone who has the unique ability to connect with a niche audience and impact their mindsets and decision-making. You’ll likely find an influencer in whatever sector your brand falls. So how do you find the right influencers to work with?
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caroline alterbern, content marketing, blog articles, content marketing strategy, mindfire communications, content
Evergreen content. Why you need it and why it’s beautiful.
July 25, 2018 | Caroline Altenbern
In a world where Google is constantly updating its algorithm, competitors are outputting content and you’re growing weary of this seemingly never-ending content battle, what can you do? Enter “evergreen” content to save the day!
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Our favorite campaigns from 2017
January 2, 2018 | Brianna Aust
There are few things we love more than a fantastic marketing campaign, and 2017 brought some genius creations from brands we know and love.  We asked a few of our Arsonists to tell us their favorites, and they didn’t disappoint…
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start where the reader starts, inga rundquist, mindfire communications, mindfire, writing, marketing, public relations
Trouble writing? Start where the reader starts…
June 29, 2017 | Inga Rundquist
If you’ve been tasked with writing copy and you don’t know where to begin, “start where the reader starts” reminds us to think about what the consumer of the information would want. Looking at your brand through your customers’ eyes is an important exercise for any writer.
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branding, marketing, advertising, mindfire communications, lynn manternach
Should you be branding, marketing or advertising?
June 6, 2017 | Lynn Manternach, Ph.D.
The differences between branding, marketing and advertising can be confusing. The terms are increasingly used interchangeably, which only adds to the confusion. All three are important, but for different reasons. So what is the difference between branding, marketing and advertising?
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whitney carnahan, mindfire communications, fleet feet davenport, social media, real, branding
Are you being REAL with customers? The value of getting personal…
May 22, 2017 | Whitney Carnahan
How well do your customers know you? Not just your brand but YOU … you as a person? How much do you share of your personal life, not only on social media, but in person? And are those messages consistent?
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