MindFire Communications, Inc.
MenuMenu
Is mobile taking over?
Is mobile taking over?
January 29, 2019 | Sarah Dixon
Nielsen’s 2018 audience report shows that 18-34 year-olds now spend more time on their phones than television, which means that we, as marketers, need to think about how to connect with younger audiences via mobile platforms.
Continue Reading
Your copy is only as good as your designer
December 17, 2018 | Caroline Schweitzer
You can have the best headline in the universe, but if the design and visual execution of the message isn’t awesome, it will fall flat. Design and copy must always work together to create an intentional and effective brand touchpoint.
Continue Reading
3 key things to know when working with influencers
November 12, 2018 | Sarah Larson
An influencer is someone who has the unique ability to connect with a niche audience and impact their mindsets and decision-making. You’ll likely find an influencer in whatever sector your brand falls. So how do you find the right influencers to work with?
Continue Reading
caroline alterbern, content marketing, blog articles, content marketing strategy, mindfire communications, content
Evergreen content. Why you need it and why it’s beautiful.
July 25, 2018 | Caroline Schweitzer
In a world where Google is constantly updating its algorithm, competitors are outputting content and you’re growing weary of this seemingly never-ending content battle, what can you do? Enter “evergreen” content to save the day!
Continue Reading
Our favorite campaigns from 2017
January 2, 2018 | Brianna Aust
There are few things we love more than a fantastic marketing campaign, and 2017 brought some genius creations from brands we know and love.  We asked a few of our Arsonists to tell us their favorites, and they didn’t disappoint…
Continue Reading
start where the reader starts, inga rundquist, mindfire communications, mindfire, writing, marketing, public relations
Trouble writing? Start where the reader starts…
June 29, 2017 | Inga Rundquist
If you’ve been tasked with writing copy and you don’t know where to begin, “start where the reader starts” reminds us to think about what the consumer of the information would want. Looking at your brand through your customers’ eyes is an important exercise for any writer.
Continue Reading
Older Posts