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Marketing during a global crisis
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Marketing during a global crisis

March 29, 2021 | Sarah Larson

About one year ago, our nation went into a lockdown to help slow the spread of COVID-19. While where we worked and how we worked changed dramatically, the need to quickly create good work did not. Now, we’re taking a look back and sharing our key learnings. 

empty trade show space with outlines of where people would have been

Trade shows in a COVID world: What to do now?

March 4, 2021 | Erik Meade

How do you manage the in-person trade shows during a pandemic? And how do you capture your audience's attention in a virtual trade show?

A takeout ag with "2020" on it and a year's calendar behind it

4 Takeaways marketers should bring into 2021

December 17, 2020 | Amy Behning

From a marketing perspective, we must learn from this year and find ways to use our experiences to our advantage moving ahead. In the year of takeout, here are four takeaways to start 2021 on the right note. 

Evolution of man with regards to watching tv - sitting at tv, standing looking at ipad, hunched over phone, sitting looking at phone while watching tv

The evolution of digital broadcast in your neighborhood

September 21, 2020 | James Patrick Schmidt

Digital channels have become more accessible, and there are some great new digital branding opportunities to reach more of your audience – especially those who have cut the cord.

Woman online shops

Five steps to boost your brand with analytics

July 20, 2020 | Erin McKenrick

Studies have shown that when companies adopt data-driven marketing strategies, they see as much as 30 percent in cost efficiency savings. We’re going to let you behind the curtain with these five steps to boost your brand with analytics.

Mississippi River Distilling Company

How to stay true to your brand during a world crisis

April 14, 2020 | Erik Meade

It’s a scary time – not only for our health and well-being, but for businesses too. We know many businesses are wondering how to proceed. And as brand experts, we’re firm believers that a strong brand is even more important during a crisis.

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