MindFire Communications, Inc.
All things RESEARCH – our most popular articles about brand and market research

All things RESEARCH – our most popular articles about brand and market research

June 20, 2016 | MindFire Team

As a marketer, you’re always trying to figure out what makes your target audience tick. Sometimes that’s obvious. Most of the time, it’s not. At MindFire, we believe in the power of research.

branding and emotion

Hit the emotional hot button for your brand

November 23, 2015 | Lynn Manternach, Ph.D.

Practicality can play an important role in the decision-making process, but most of the time it is emotion that powers our decisions to act.

Consumer research

Consumer research: Should you buy or DIY?

July 15, 2015 | Lynn Manternach, Ph.D.

We’re all trying to figure out how to align what we’re selling with what consumers want to buy. Sometimes that’s easy and obvious. Most of the time, it’s not. Consumer research can provide a powerful strategic foundation for success. Having a clear understanding of who your customers are, why they choose to do business with […]

Boost your bottom line with customer insight

May 15, 2014 | Lynn Manternach, Ph.D.

Understanding customers isn’t just about improving the effectiveness of marketing activities. It should be about gathering the market intelligence needed to improve business activities across the board.

Relevance is defined by the consumer

February 21, 2014 | Lynn Manternach, Ph.D.

Effective content marketing drives consumer behavior by creating and distributing relevant, valuable content to attract and engage.

Inform, inspire and motivate

November 7, 2011 | Lynn Manternach, Ph.D.

Your employees are your primary brand communicators. Do you know what they are communicating?

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