Boost your bottom line with customer insight
May 15, 2014 | Lynn Manternach, Ph.D.
Understanding customers isn’t just about improving the effectiveness of marketing activities. It should be about gathering the market intelligence needed to improve business activities across the board.
Relevance is defined by the consumer
February 21, 2014 | Lynn Manternach, Ph.D.
Effective content marketing drives consumer behavior by creating and distributing relevant, valuable content to attract and engage.
Inform, inspire and motivate
November 7, 2011 | Lynn Manternach, Ph.D.
Your employees are your primary brand communicators. Do you know what they are communicating?
Do you have the guts to listen to your customers?
March 8, 2010 | Inga Rundquist
Here at MindFire, we're true believers in the power of research. Nothing helps you focus your marketing like research does. It takes the guesswork out of your decisions and provides you with the insights needed to fine-tune your message.