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Grill the Arsonist – Allison B.
Design Arsonist Allison is a storyteller who loves creating characters to star in her video work. She’s an Illinois girl with a busy summer planned. She's telling us all about it from the hot seat in this edition of “Grill the Arsonist.”
Have you been influenced by a “de-influencer”?
This is no small trend! “De-influencers” are steering their audiences away from overpriced, ineffective products and are instead guiding them to buy nothing or find a “dupe,” a similar, more affordable version.
How your brand serves as your best recruitment tool
Effective branding leads to consistent communications that engage your audience and stand out in the marketplace. But solidifying your brand (your reputation!) in the marketplace doesn’t end with reaching new customers. Just as people want to buy from people they like, they want to work for companies that align with their values, image and culture.
Your bottom line depends on your brand
If you want to build your bottom line, start with a brand assessment. Take stock of the three elements of a strong brand: audience understanding, messaging and visual identity.
Grill the Arsonist – Karina H.
Meet one of our Social Media Arsonists, Karina! The newest member of the MindFire team is in the hot seat to answer questions about social media trends, the trends that have GOT to go and her dream job!
Go for the bold: Creating the perfect campaign headline
Writing the perfect headline is a key part of creating a campaign that stands out and drives results –whether it’s purely a brand awareness campaign or you’re trying to generate leads or sales. Ensuring your campaign has a unique, memorable headline that commands attention is the first step in your audience taking a desired action.
MindFire named one of the “Coolest Places to Work” in the Quad Cities
Cool workplace. Fiery Creative. We like to think that’s what you get when the talents of our writers, creators, designers and brand arsonists are put to work for our clients.
Research-backed marketing: How good data drives good decisions
Research can reveal what customers and potential customers already think about your brand. The raw data is important, but the real value lies in the actionable insights that research reveal. When we present research results to our clients, we always provide actionable recommendations that they can implement immediately.
A strong brand leads to a fast (and fun!) partnership on breaking news
When a solid brand foundation is in place, it becomes much easier and more efficient to execute special campaigns and events for our clients, like the Quad Cities International Airport.
5 keys to creating high quality content
Understanding your brand gives you the opportunity to create authentic, high-quality content that resonates with your audience. That’s marketing gold!
5 hot marketing tips you can implement today
While we’re huge advocates for creating actionable plans that are rooted in a solid strategy, we also realize that quick and simple changes can often make a pretty big impact.
Facebook Hacks – 6 ways to prepare yourself and mitigate risks
It’s Monday morning. You open your organization’s Facebook page and discover there’s a post you don’t recognize and didn’t publish. You try to remove it and realize your administrative rights have been revoked. It gets worse – you see there’s an ad running from your page, and your credit card is racking up the charges.