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It’s a matter of trust
trust, branding, research, lynn manternach, mindfire communication
It’s a matter of trust
April 18, 2017 | Lynn Manternach, Ph.D.
When a consumer buys a brand, it’s an act of trust. When you consistently deliver on your brand promise, you complete the circle of trust. It’s really that simple. If you don’t deliver on your promise, your customer won’t feel confident with your brand, and they won’t be a customer much longer.
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chris stolz, branding, mindfire communications
How to carve out a solid position in the marketplace
April 10, 2017 | Chris Stoltz
Standing out in a crowded market can be quite a challenge. This is especially true in a parity market where everyone seems to offer and claim the same things. However, if you can identify and develop a strong brand identity, you’ll soon be on your way. You just have to keep in mind certain branding essentials…
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customer research, branding research, mindfire communications, lynn manternach
Are your customers satisfied?
April 3, 2017 | Lynn Manternach, Ph.D.
How satisfied are your customers? Are they as satisfied with your product or service as they were at this time last year? How does your level of customer satisfaction compare with that of your top competitors?
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Lynn Manternach, MindFire Communications
Grill the Arsonist: Lynn
March 27, 2017 | Alyssa Willey
In this month’s edition of the Grill the Arsonist we’re talking to one of the founders of MindFire – Dr. Lynn Manternach.
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360 degree video, 360 degree media, mindfire communications, chris stoltz
360° media: opening up possibility
March 20, 2017 | Chris Stoltz
As a marketer, there are a lot of ways to take advantage of this new technology. It helps to be inspired by what others are doing. Here are just a few.
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MindFire communications, le claire, branding agency, addy awards, american advertising federation
MindFire recognized with 15 American Advertising Awards
February 27, 2017 | Inga Rundquist
Sparks flew at the 49th Annual American Advertising Awards in Cedar Rapids this weekend when MindFire was recognized with a total of 15 Addy awards. Awards included one judge’s choice, three best in category, six gold and five silver awards.
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