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Should your brand be on TikTok?
Person holds phone with TikTok logo in front of face

Should your brand be on TikTok?

August 5, 2021 | Rachel Bearinger

TikTok is an iOS and Android app that can be used to film, edit and share videos that are three minutes or less. We take a deep dive into TIkTok and share some considerations on whether your brand should join. 

Creative Arsonist Caroline Schweitzer stands in front of MindFire sign in office lobby

A day in the life of…a creative arsonist

July 27, 2021 | Caroline Schweitzer

For Caroline, days are full of writing, concepting, meeting and…more writing.

chocolate chip cookie on a computer

The cookie-less future and what it means for your business

July 22, 2021 | Tony Nagy

Prompted by increased user privacy concerns, third-party cookies will be blocked by Google on its Chrome browser sometime in 2023. We dive into what this means for your organization's marketing efforts. 

Stir Crazy direct mail piece shown with wooden spoon

Why direct mail still works

June 24, 2021 | Amy Behning

With emails, social media, online display ads and more, there are many options to target your audience online. This begs the question – what about good, old-fashioned mail?

Hand flipping through magazine

Selecting media metrics that matter

June 3, 2021 | James Patrick Schmidt

The trick with building a media plan, and a successful measurement plan to go with it, is to select the metrics that matter for your business before picking your ad placements.

A man sits at multiple computers coding

Is your website secure?

May 12, 2021 | Tony Nagy

Attacks on web assets come from all angles, especially those we least expect. Your website is one of the main ways your audience interacts with your brand, which is why you should make web security a priority. 

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