What [em]powers MindFire – a glance at our technology
November 18, 2019 | Tony Nagy
It seems like businesses often consider technology as a major burden – like it’s some unfortunate necessity. At MindFire, we embrace it because we know it's a conduit through which our [rather expansive] brand-building ideas can flow freely.
When inspiration amps up creativity
October 7, 2019 | Sarah Larson
At MindFire, we’re always searching for ways to create emotional responses in our clients' target audiences. How do we inspire them to take a specific action?
Account-Based Marketing – personalized marketing on steroids
September 9, 2019 | Erik Meade
Are your divisions stuck in silos, making it difficult to connect to appropriate leads? Enter one of 2019’s most buzzworthy phrases: Account Based Marketing, or ABM.
Mind the (digital) gap
August 5, 2019 | James Patrick Schmidt
With so many places to spend your advertising budget, it can feel impossible to decide which mediums are best. The onslaught of digital ads is even more confusing, but instead of playing it safe with tried-and-true approaches, it's time to start getting digital.
Your personal brand can help boost your business brand
June 28, 2019 | Lynn Manternach, Ph.D.
Your personal brand has the potential to add value to your organization’s brand. In fact, there’s often a very fine line between a company’s brand and the personal brands of its leadership and team.
Grill the Arsonist – Elliott K.
June 6, 2019 | Inga Rundquist
Elliott spent a summer at MindFire as a design intern and then agreed to officially join the gang full-time. Let’s see what Elliott has to say for himself when we put him in the hot seat…