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6 simple practices to keep your brand relevant
Is your brand keeping up with the times? Check out our latest blog post for 6 simple practices to keep your brand relevant and engaging.
Grill the Arsonist – Laura A. S.
No one loves a deadline more than Marketing Arsonist Laura. But she’s more than a top-notch project manager. She’s a doer who’s willing to get her hands dirty to get the job done- whether it’s for a client or when it comes to rehabbing her historic home. She’s spilling it all in this edition of […]
The smart marketer’s guide to using AI for social media
Artificial Intelligence (AI) has ushered in transformative change across the world. It’s reshaping how businesses operate, from personalized customer experiences to optimized supply chains, and from predictive maintenance to advanced healthcare diagnostics. One area where AI has made a significant impact is in marketing, specifically social media. AI is reshaping social media in four main […]
Why isn’t the media covering my event? A PR pro’s guide to scoring earned media
There are likely some simple explanations and some solutions to take into consideration for your next announcement.
Grill the Arsonist – Allison B.
Design Arsonist Allison is a storyteller who loves creating characters to star in her video work. She’s an Illinois girl with a busy summer planned. She's telling us all about it from the hot seat in this edition of “Grill the Arsonist.”
Have you been influenced by a “de-influencer”?
This is no small trend! “De-influencers” are steering their audiences away from overpriced, ineffective products and are instead guiding them to buy nothing or find a “dupe,” a similar, more affordable version.
How your brand serves as your best recruitment tool
Effective branding leads to consistent communications that engage your audience and stand out in the marketplace. But solidifying your brand (your reputation!) in the marketplace doesn’t end with reaching new customers. Just as people want to buy from people they like, they want to work for companies that align with their values, image and culture.
Your bottom line depends on your brand
If you want to build your bottom line, start with a brand assessment. Take stock of the three elements of a strong brand: audience understanding, messaging and visual identity.
Grill the Arsonist – Karina H.
Meet one of our Social Media Arsonists, Karina! The newest member of the MindFire team is in the hot seat to answer questions about social media trends, the trends that have GOT to go and her dream job!
Go for the bold: Creating the perfect campaign headline
Writing the perfect headline is a key part of creating a campaign that stands out and drives results –whether it’s purely a brand awareness campaign or you’re trying to generate leads or sales. Ensuring your campaign has a unique, memorable headline that commands attention is the first step in your audience taking a desired action.
MindFire named one of the “Coolest Places to Work” in the Quad Cities
Cool workplace. Fiery Creative. We like to think that’s what you get when the talents of our writers, creators, designers and brand arsonists are put to work for our clients.
Research-backed marketing: How good data drives good decisions
Research can reveal what customers and potential customers already think about your brand. The raw data is important, but the real value lies in the actionable insights that research reveal. When we present research results to our clients, we always provide actionable recommendations that they can implement immediately.