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Four favorite marketing resources
Four favorite marketing resources
May 13, 2019 | Caroline Schweitzer
As digital marketing strategies have continued to evolve over time, we’ve discovered little tricks of the trade. I decided to compile a few of my favs in a handy little list.
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Dealing with jerks, bullies and trolls on social media
April 29, 2019 | Inga Rundquist
Online jerks, bullies and trolls are everywhere. We recently covered simple approaches for community managers to deal with trolls with the goal to reduce the anxiety that comes with trying to figure out how to handle mean comments on a brand platform.
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When it comes to branding – research should come first
February 27, 2019 | Sarah Larson
Use insights from research to drive strategy and recommendations. It takes the guesswork out of your decisions and provides you with the information you need to fine-tune your message and figure out how to truly connect with your audience. At no point is that research phase more important than when you’re building or refining your brand.
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Is mobile taking over?
January 29, 2019 | Sarah Dixon
Nielsen’s 2018 audience report shows that 18-34 year-olds now spend more time on their phones than television, which means that we, as marketers, need to think about how to connect with younger audiences via mobile platforms.
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Your copy is only as good as your designer
December 17, 2018 | Caroline Schweitzer
You can have the best headline in the universe, but if the design and visual execution of the message isn’t awesome, it will fall flat. Design and copy must always work together to create an intentional and effective brand touchpoint.
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Grill the Arsonist: Sarah L
November 30, 2018 | Macey Harms
Sarah Larson joined the MindFire team this fall as a Public Relations Arsonist. Let’s see what she had to say for herself when the interview is turned on her!
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