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When it comes to branding – research should come first

When it comes to branding – research should come first

February 27, 2019 | Sarah Larson

Use insights from research to drive strategy and recommendations. It takes the guesswork out of your decisions and provides you with the information you need to fine-tune your message and figure out how to truly connect with your audience. At no point is that research phase more important than when you’re building or refining your brand.

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