Confirmation bias in branding – did this prove what you already knew?

April 18, 2016 | Inga Rundquist

"Confirmation bias” results in some very real challenges for marketers – but it also presents an interesting opportunity in how you position your brand with your target audience.

Be more human

April 6, 2016 | Inga Rundquist

When it comes down to it, all marketing programs are ultimately geared towards people, or consumers, or target audiences…or whatever you want to call them. And in today’s marketing landscape, it pays off to keep that in mind.

Strong brands start from the inside

March 24, 2016 | MindFire Team

Sadly, whether it’s my piano skills or your branding, you can’t just tell people what to think. People are smart. And cynical.

Make 2016 the year you push your marketing to the next level

January 4, 2016 | Inga Rundquist

Whether it’s personal or professional, a long list of resolutions can be hard to sustain come February or March (…or maybe even the middle of January?) But a simple little mantra – a guiding light – that’s something we can embrace whole heartedly.