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Brand apologies – We’re sorry. Please forgive us.
mindfire communications, mindfire, case levigne, brand, brand apologies

Brand apologies – We’re sorry. Please forgive us.

September 6, 2018 | Casey Levigne

Social media increases brand communication challenges because everyone has a voice and subsequently an opinion they would like to express. Some of the biggest brands like Uber, Facebook and Wells Fargo have come under fire as of late for misusing user data, misrepresenting services and sexual harassment claims and accounts of rider-driver violence.

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