Dealing with jerks, bullies and trolls on social media
April 29, 2019 | Inga Rundquist
Online jerks, bullies and trolls are everywhere. We recently covered simple approaches for community managers to deal with trolls with the goal to reduce the anxiety that comes with trying to figure out how to handle mean comments on a brand platform.
Grill the Arsonist: Inga
May 31, 2018 | MindFire Team
We’re turning the tables… for this installment of “Grill the Arsonist,” the interview-er is now the interview-ee! Let's see what she had to say...
A simple strategy to enhance your engagement on Facebook
April 24, 2018 | Inga Rundquist
In addition to creating amazing, kick-arse content that resonates with your audience, one way to encourage engagement is to become very proactive about engaging your community in conversations.
Instagram Stories – what marketers need to know
November 28, 2017 | MindFire Team
The disappearing video and images that were made popular by Snapchat – and are now exploding on Instagram Stories – may disappear from your feed in 24 hours, but it looks like the medium warrants a more permanent spot in brands’ marketing mix.
Trouble writing? Start where the reader starts…
June 29, 2017 | Inga Rundquist
If you’ve been tasked with writing copy and you don’t know where to begin, “start where the reader starts” reminds us to think about what the consumer of the information would want. Looking at your brand through your customers’ eyes is an important exercise for any writer.
Combine PR with social media for powerful results
June 15, 2017 | Inga Rundquist
In today’s digital and online world, a significant component of marketing is social media. By combining traditional PR tactics with strategic social media efforts, you can ignite awareness and begin to convert prospects. We show you how with this example....