Three ways to make media pitches work
August 22, 2022 | Denise Hnytka
Make sure your story is the one that gets told by using best practices to secure your brand as a dependable source.
How to create a positive ad experience
April 10, 2018 | James Patrick Schmidt
As a media buyer, I’m constantly evaluating and re-evaluating media outlets for reach, frequency, impressions and engagement. This type of analysis is important when making decisions about where to spend your ad dollars – but it’s not the only thing you should think about when creating a media campaign...