Why isn’t the media covering my event? A PR pro’s guide to scoring earned media
June 19, 2024 | Denise Hnytka
There are likely some simple explanations and some solutions to take into consideration for your next announcement.
Grill the Arsonist – Allison B.
May 9, 2024 | Denise Hnytka
Design Arsonist Allison is a storyteller who loves creating characters to star in her video work. She’s an Illinois girl with a busy summer planned. She's telling us all about it from the hot seat in this edition of “Grill the Arsonist.”
Your bottom line depends on your brand
February 23, 2024 | Amy Behning
If you want to build your bottom line, start with a brand assessment. Take stock of the three elements of a strong brand: audience understanding, messaging and visual identity.
Grill the Arsonist – Karina H.
February 8, 2024 | Denise Hnytka
Meet one of our Social Media Arsonists, Karina! The newest member of the MindFire team is in the hot seat to answer questions about social media trends, the trends that have GOT to go and her dream job!
Go for the bold: Creating the perfect campaign headline
January 22, 2024 | Caroline Schweitzer
Writing the perfect headline is a key part of creating a campaign that stands out and drives results –whether it’s purely a brand awareness campaign or you’re trying to generate leads or sales. Ensuring your campaign has a unique, memorable headline that commands attention is the first step in your audience taking a desired action.
MindFire named one of the “Coolest Places to Work” in the Quad Cities
December 11, 2023 | Denise Hnytka
Cool workplace. Fiery Creative. We like to think that’s what you get when the talents of our writers, creators, designers and brand arsonists are put to work for our clients.
