Research-backed marketing: How good data drives good decisions

November 20, 2023 | Kristin Enright

Research can reveal what customers and potential customers already think about your brand. The raw data is important, but the real value lies in the actionable insights that research reveal. When we present research results to our clients, we always provide actionable recommendations that they can implement immediately.

Understanding the benefits of survey research

March 18, 2022 | Kristin Enright

Surveys as a research tool help brands better understand their audience. Here are some helpful tips to get started!

Get to know your audience

August 18, 2021 | Caroline Schweitzer

Your message and creative are what connects the dots between your business and your audience, and it all begins with a deeper understanding of who you’re talking to.

When it comes to branding – research should come first

February 27, 2019 | MindFire Team

Use insights from research to drive strategy and recommendations. It takes the guesswork out of your decisions and provides you with the information you need to fine-tune your message and figure out how to truly connect with your audience. At no point is that research phase more important than when you’re building or refining your brand.

All things RESEARCH – our most popular articles about brand and market research

June 20, 2016 | MindFire Team

As a marketer, you’re always trying to figure out what makes your target audience tick. Sometimes that’s obvious. Most of the time, it’s not. At MindFire, we believe in the power of research.

Hit the emotional hot button for your brand

November 23, 2015 | Lynn Manternach, Ph.D.

Practicality can play an important role in the decision-making process, but most of the time it is emotion that powers our decisions to act.