The smart marketer’s guide to using AI for social media

July 16, 2024 | Olivia Martinez

Artificial Intelligence (AI) has ushered in transformative change across the world. It’s reshaping how businesses operate, from personalized customer experiences to optimized supply chains, and from predictive maintenance to advanced healthcare diagnostics. One area where AI has made a significant impact is in marketing, specifically social media. AI is reshaping social media in four main […]

Have you been influenced by a “de-influencer”?

April 24, 2024 | Karina Huaracha

This is no small trend! “De-influencers” are steering their audiences away from overpriced, ineffective products and are instead guiding them to buy nothing or find a “dupe,” a similar, more affordable version.

Grill the Arsonist – Karina H.

February 8, 2024 | Denise Hnytka

Meet one of our Social Media Arsonists, Karina! The newest member of the MindFire team is in the hot seat to answer questions about social media trends, the trends that have GOT to go and her dream job!

A strong brand leads to a fast (and fun!) partnership on breaking news

October 5, 2023 | Denise Hnytka

When a solid brand foundation is in place, it becomes much easier and more efficient to execute special campaigns and events for our clients, like the Quad Cities International Airport.

5 hot marketing tips you can implement today

August 8, 2023 | Inga Rundquist

While we’re huge advocates for creating actionable plans that are rooted in a solid strategy, we also realize that quick and simple changes can often make a pretty big impact.

Facebook Hacks – 6 ways to prepare yourself and mitigate risks

July 11, 2023 | Inga Rundquist

It’s Monday morning. You open your organization’s Facebook page and discover there’s a post you don’t recognize and didn’t publish. You try to remove it and realize your administrative rights have been revoked. It gets worse – you see there’s an ad running from your page, and your credit card is racking up the charges.