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The Good, the Bad and the Ugly – The effect of music
music, tv commercials, google, underarmour, university of phoenix, chris stoltz

The Good, the Bad and the Ugly – The effect of music

January 9, 2017 | Chris Stoltz

Music can create a powerful, nuanced emotional state. It can communicate feelings in a particular moment, the mood of a scene or the overall spot's tone. And it does it in a way that’s impossible with any other tools.

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