As an insurance provider to a few select industries, BITCO has very specific niche audiences. With its powerful targeting capabilities, social media is a highly effective way to raise brand awareness and help prospects understand BITCO’s unique line of services.
Together with the BITCO team, we developed a social media strategy that relied heavily on audience segmentation, custom content creation and strategic boosting. We also helped them launch a LinkedIn program that utilized the business-to-business (B2B) platform as a way for the company’s HR team to raise awareness about job opportunities and identify job candidates.
This strategic approach fired up BITCO’s social efforts and has resulted in higher brand awareness, increased loyalty and more traffic to their website.