How do you promote a new city utility and get residents to sign up for the service? When the City of Rock Falls approached us to help raise awareness for the FIBERNET internet services we were fired up to get started.  We started with the basics – key messaging and a creative campaign with a fun and engaging tone. Next, we implemented a strategic social program designed to educate and drive people to sign up. The result? A branded look and voice for FIBERNET that cut through the clutter to effectively increase sign-ups by 140 percent, website sessions by 1,635 percent, social impressions by 781 percent and engagement by 1,066 percent.