When it comes to public relations, we don’t monkey around. When our friends at Niabi Zoo told us they were bringing a unique pair of monkeys to the Quad Cities we jumped into action getting the word out. As part of a multi-layered approach, we conducted a PR media circuit and celebratory ribbon-cutting for the zoo that resulted in 50 print, online, radio and TV placements totaling 8.7 million PR impressions.