MindFire Communications, Inc.
Amplify poster
United Way of the Quad Cities

When United Way of the Quad Cities asked us to refine its brand position and messaging, MindFire jumped at the opportunity. We started where we always start – gathering insights! We used our research as the basis for developing a brand foundation that encompassed strategic positioning, key messages, and a brand campaign that curtailed into a full implementation program across social media and PR.

From there, we worked hand-in-hand with United Way to create a pathos-filled campaign theme – Amplify Quad Cities: The Soundtrack. We utilized talented local musicians to tell REAL STORIES of the impact United Way makes in local citizens’ lives. And let’s just say the results were truly amplified.

Various banners were usedA colorful cd sleeve kept branding consistentEvent tickets helped tell the story
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