When United Way of the Quad Cities asked us to refine its brand position and messaging, MindFire jumped at the opportunity. We started where we always start – gathering insights! We used our research as the basis for developing a brand foundation that encompassed strategic positioning, key messages, and a brand campaign that curtailed into a full implementation program across social media and PR.

From there, we worked hand-in-hand with United Way to create a pathos-filled campaign theme – Amplify Quad Cities: The Soundtrack. We utilized talented local musicians to tell REAL STORIES of the impact United Way makes in local citizens’ lives. And let’s just say the results were truly amplified.