To help Eastern Iowa Community Colleges (EICC) better connect with current and potential students, MindFire used research to develop a powerful brand campaign. The data revealed that in the hearts and minds of those interested in education was the concept of “more.” More money. More respect in the workplace. More flexibility to transfer credits. Using this insight as our guide, we developed a new campaign centered around the tagline: "Learn more. Earn more.” Next, our creative team jumped into action, creating print and television ads, billboards and other collateral assets.